Essentials of Pardot Lightning App for Digital Marketers Practice Test

PDX-101 Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

Exam Details for PDX-101 Essentials of Pardot Lightning App for Digital Marketers:

Number of Questions: The exam consists of approximately 60 multiple-choice and multiple-select questions.

Time Limit: The total time allocated for the exam is 90 minutes (1 hour and 30 minutes).

Passing Score: To pass the exam, you must achieve a minimum score of 67%.

Exam Format: The exam is conducted online and is proctored. You will be required to answer the questions within the allocated time frame.

Course Outline:

1. Pardot Basics:
- Understand the role of Pardot in digital marketing
- Familiarize with key Pardot terminology and concepts
- Learn about the features and benefits of Pardot for digital marketers

2. Lead Generation and Management:
- Set up and configure Pardot for lead generation
- Create and manage landing pages and forms
- Implement lead scoring and grading strategies

3. Email Marketing and Automation:
- Create and send targeted email campaigns
- Personalize email content and templates
- Automate email marketing workflows and nurturing programs

4. Engagement Studio:
- Build and manage Engagement Studio programs
- Define program steps and automation rules
- Monitor and analyze program performance

5. Marketing and Sales Alignment:
- Understand Pardot's integration with Salesforce CRM
- Establish lead synchronization and data sharing between Pardot and Salesforce
- Collaborate with sales teams using Pardot-Salesforce integration features

6. Reporting and Analytics:
- Generate and interpret Pardot reports and dashboards
- Track and measure campaign performance and ROI
- Utilize Pardot's analytics features for data-driven decision making

Exam Objectives:

1. Understand the fundamentals and terminology of Pardot for digital marketers.
2. Configure and manage lead generation processes in Pardot.
3. Create and execute email marketing campaigns and automation workflows.
4. Build and optimize Engagement Studio programs.
5. Establish marketing and sales alignment through Pardot-Salesforce integration.
6. Analyze and interpret Pardot reports and analytics for campaign performance.
7. Utilize Pardot features to track and measure ROI.

Exam Syllabus:

The exam syllabus covers the following topics:

1. Pardot Basics
- Pardot role in digital marketing
- Pardot terminology and concepts
- Pardot features and benefits for digital marketers

2. Lead Generation and Management
- Pardot setup and configuration for lead generation
- Landing pages and forms creation and management
- Lead scoring and grading strategies

3. Email Marketing and Automation
- Targeted email campaigns creation and sending
- Email content personalization and templates
- Email marketing workflows and nurturing programs automation

4. Engagement Studio
- Engagement Studio programs building and management
- Program steps and automation rules definition
- Program performance monitoring and analysis

5. Marketing and Sales Alignment
- Pardot-Salesforce CRM integration
- Lead synchronization and data sharing between Pardot and Salesforce
- Collaboration with sales teams using Pardot-Salesforce integration features

6. Reporting and Analytics
- Pardot reports and dashboards generation and interpretation
- Campaign performance tracking and measurement
- Pardot analytics features utilization for data-driven decision making

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PDX-101
Essentials of Pardot Lightning App for Digital Marketers
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Question: 68
By default, which two objects does Pardot write to in Salesforce? Choose 2 answers
A . Case records
B . Opportunity records
C . Contact records
D . Lead records
E . Account records
Answer: C, D
Question: 69
A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The
product is captured in a Product Name field on the prospect record. The companys product will soon be changing
names, therefore they need a one-time export of all prospects that have this specific product currently listed in the
Product Name field.
What is the recommended way to identify these prospects to export to .csv?
A . Create an automation rule based on product Name.
B . Create a completion action based on Product Name.
C . Create a dynamic list based on Product Name.
D . Create a segmentation rule based on Product Name.
Answer: A
Question: 70
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
A . Resume the rule after saving
B . Sava the rule without any additional action
C . Schedule the rule to run before saving it
D . Preview the rule before saving it
Answer: D
Question: 71
Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers
A . Submitting a form
B . Opening an email
C . Clicking a custom redirect
D . Unsubscribing from email
Answer: A, B
Question: 72
What information can you access on the Prospect List?
A . Prospects Name
B . Prospects Email Address
C . Prospects Title
D . Prospects Company
E . Prospects Grade
F . Prospects Score
G . Date of when prospect converted from a visitor
H . Date of prospects last activity
Answer: A, D, E, F, H
Question: 73
A marketing user wants to send an email template to a prospect list, but the specific email template Isnt available to
choose when sanding a new list email.
How should the user resolve this Issue?
A . Edit the list to be available for "Email Sanding"
B . Edit the email template to make it available for "List Emails"
C . Edit the list to be available for "Email Templates"
D . Edit the email template and choose the appropriate list
Answer: B
Question: 74
Which list email report metric represents the total number of emails minus hard and soft bounces?
A . Total Opt Outs
B . Total Sent
C . Total Queued
D . Total Delivered
Answer: D
Question: 75
A client submits their Pardot form to test the forms completion actions. After they submit the form, none of the
completion actions are applied to their prospect record.
What explanation do you give as to why the actions did not occur?
A . The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on
filtered visitors.
B . The email form field was set up to exclude free email addresses, so even though they submitted the form
successfully, the Gmail address they used prevented the completion actions from running.
C . The client did not un-pause the completion actions.
D . Kiosk mode was enabled on the form, so completion actions did not run.
Answer: A
Question: 76
What step type would be used in engagement studio to add prospects to another engagement studio programs recipient
list?
A . Rule
B . End
C . Trigger
D . Action
Answer: D
Question: 77
In Salesforce, Contacts are deleted if an Opportunity hasnt been closed in 180 days. As a result, the corresponding
prospects are marked as[[crm_deleted]] in Pardot. If the Request a Demo form is completed after that 180 day period,
the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?
A . Engagement studio
B . Segmentation rule
C . Automation rule
D . Dynamic list
Answer: A
Question: 78
What does the gear icon on the prospect list allow you to do?
A . Copy
B . Assign
C . Delete
D . Edit
Answer: B, C, D
Question: 79
A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a
prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
A . The prospect activities will show that the form was successfully completed.
B . The prospect will be added to the list.
C . The prospect activities will show that the custom redirect was clicked.
D . The prospect will be tagged.
E . The newly converted prospect will NOT be affected because it was their first submission.
Answer: A,B,D
Question: 80
Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
A . The Grade as it includes personal information about the prospect.
B . The Profile as It reflects LenoxSofts ideal customer.
C . The Campaign as it references the prospects first touch point.
D . The Score as it shows activities taken by the prospect.
Answer: D
/( 48(67,216

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