Microsoft MB-220 : Microsoft Dynamics 365 for Marketing Exam Dumps

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Exam Number : MB-220
Exam Name : Microsoft Dynamics 365 for Marketing
Vendor Name : Microsoft
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MB-220 Exam Format | MB-220 Course Contents | MB-220 Course Outline | MB-220 Exam Syllabus | MB-220 Exam Objectives

Candidates for this exam are Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.

Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

- Configure marketing applications (5-10%)

- Manage segments and lists (10-15%)

- Create and manage marketing forms and pages (10-15%)

- Manage leads (10-15%)

- Create and manage marketing emails (10-15%)

- Manage customer journeys (15-20%)

- Manage events and webinars (10-15%)

- Configure and analyze customer responses (10-15%)

Course Outline | Syllabus | Exam Objectives

Configure marketing applications (5-10%)

Configure marketing settings

 verify organization and business management settings

 define default matching strategies

 configure quota limits

 configure event settings

 configure Customer Insights synchronization

 manage keywords for images for an organization

 create templates

 configure the privacy banner

 configure settings for landing pages

 configure data protection tools

 configure Campaign & Materials Approval Workflow

 configure Marketing Business Units

Manage segments and lists (10-15%)

Create and manage segments

 determine segment type

 create market segments

 configure dynamic segments using Designer, Flow, or Query

 combine segments using union, exclude, or intersect logic

Create and manage subscription centers and lists

 determine usage scenarios for subscription lists

 create a subscription list

 add a subscription list or lists to a form

 create a segment based on a subscription list

 create and manage Subscription Center

Create and manage marketing forms and pages (10-15%)

Create marketing forms

 determine which marketing form type to use

 determine form requirements and limitations

 create a marketing form using a template

 enable prefilling for forms

 embed a form on an external website

 create new fields to add to marketing forms

Create and manage marketing pages

 determine which marketing page type to use

 create a marketing page using a template

 add form blocks to marketing pages

 customize a marketing page

 create and use dynamic test links

 implement dedicated marketing page blocks

 preview and validate marketing pages

 publish a marketing page

 configure Personalized Landing Pages

Manage leads (10-15%)

Create and manage leads

 create leads manually or automatically

 synchronize leads from LinkedIn by using the LinkedIn connector

 create and manage leads and lead segments through parent contacts/accounts

 create and manage leads through social content

Create and assess sales readiness

 create and manage Lead Scoring Models

 create explicit and implicit scoring conditions

 create compound conditions

 set up condition models

 configure thresholds

Create and manage marketing emails (10-15%)

Create email messages

 create an email message

 define mandatory fields

 add dynamic content to email messages

 integrate marketing pages with marketing emails

 create A/B Emails

Publish and manage email messages

 preview and test messages

 validate and publish messages

 edit Go live emails

Manage customer journeys (15-20%)

Create customer journeys

 determine template types

 implement content types

 set up a customer journey

 implement activity and launch workflow options

 implement targets

 implement flow control for customer journeys

Publish and manage customer journeys

 validate and publish a customer journey

 edit live customer journeys

Manage events and webinars (10-15%)

Create and manage events

 create an event team

 set up agendas, including internal and external tracks

 manage speakers, registration, waitlists, and attendees

 manage vendors, logistics, and accommodations

Create and manage webinars

 determine webinar types

 configure webinar options

Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

 identify survey question types

 determine respondent types

 configure response routing

 preview and test surveys

 publish surveys for customer journeys

 implement workflow conditional logic for survey actions

Manage Customer Insights

 determine report types

 analyze contact insights

 analyze lead insights

 analyze segment insights

 analyze customer journey insights

 analyze email insights

 analyze lead scoring model insights

 analyze marketing page insights

 analyze marketing form insights

 analyze website insights

 analyze redirect URL insights

 gather and summarize survey results

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Microsoft for PDF Questions

How to password protect PDF File in Windows 11/10

Microsoft Word possesses the built-in ability to save documents as PDF. It doesn’t require you to download a converter to get the job done. Earlier, we had learned how to password protect Office documents. Today, we see the method of password protecting a PDF file in Word. The tutorial is for Office users who are not aware of the feature found in Word that allows you to encrypt and password-protect PDF files as well.

Please note that if you lose the password for the file, you will not be able to recover it without using password recovery software. Therefore, I advise you to store all the passwords in a safe place if you plan to use this feature for protecting multiple PDF files.

Here’s how to go about it.

Open a Word document that you would like to save in PDF format and encrypt withpassword, complete the writing or editing.

Password Protect PDF File

Once done, click the ‘File’ menu and then click Save As tab.

Next, select the location of your choice where you would like to save the PDF file.

Upon finding the ‘Save As’ dialog box, select Save as type as PDF from the drop-down menu and then hit the ‘Options’ button to open Options dialog.

PDF option

Here, enable the option that reads as ‘Encrypt the document with a password’ and press ‘OK’ button.

Options box

Now, simply enter the password that is easy for you to remember, but hard for others to guess and use it to protect your PDF file. After entering the password once, re-enter the same password before clicking OK button.

Read: How to Remove PDF Restrictions using free software or online tools.

Lock PDF from editing

It’s advisable to keep the password between 6 and 32 characters long. All done, click the OK button and hit ‘Save’ to save the PDF file.

Password

Now, when you try opening this PDF file with Office or any other program, you’ll be prompted to enter the password to either view or edit it.

TIP: You can also use these free software to password protect PDF documents.

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Microsoft 365 app for iOS now lets you merge PDF files0 0

A Microsoft 365 logo next to an Apple logo

Office Insiders trialing preview updates on iOS and iPadOS can download the latest Microsoft 365 app version with a great new feature: PDF Merge. Now you can grab several PDF documents and fuse them into one large file without downloading extra PDF managers.

You can try PDF merging in the Microsoft 365 application by downloading version 2.76 or newer (build 23062603). Next, head to the PDF toolbox, select the merge command, pick the files you need, and tap continue. Arrange the files or add more, then tap Merge and watch the app doing its software magic. After that, the Microsoft 365 app will automatically save the merged PDF file on your device, allowing you to find and retrieve it for further use or processing using existing PDF capabilities.

A screenshot showing how to merge PDFs in the Microsoft 365 app

It is worth noting that the App Store on iOS and iPadOS is full of PDF-editing apps with document merging capabilities. Those features often require signing up for a paid subscription, and Microsoft is no exception—PDF merging is only available for Microsoft 365 subscribers. You can download and use the app for free, but attempting to fuse two or more PDF documents into one will result in Microsoft politely asking you to pay.

The updated Microsoft 365 app for iOS is rolling out to insiders gradually. Microsoft practices such an approach to ensure things are working smoothly. It is weird to see extra caution in the program for testing preview updates, but it is the sad reality of Microsoft's insider program.

Merging PDF files is not the only new PDF-related feature in the Microsoft 365 app. Earlier this month, the company introduced the ability to extract separate pages from PDF documents on Android. You can learn more about the feature in our dedicated coverage. Those willing to become Microsoft 365 insiders can visit the program's official website to get started.

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