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Exam Number : Google-PCDE
Exam Name : Google Cloud Certified - Professional Cloud Database Engineer
Vendor Name : Google
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Google-PCDE Exam Format | Google-PCDE Course Contents | Google-PCDE Course Outline | Google-PCDE Exam Syllabus | Google-PCDE Exam Objectives


Exam Specification: Google-PCDE Google Cloud Certified - Professional Cloud Database Engineer

Exam Name: Google-PCDE Google Cloud Certified - Professional Cloud Database Engineer
Exam Code: Google-PCDE
Exam Duration: 2 hours
Passing Score: Not specified
Exam Format: Multiple-choice and scenario-based questions

Course Outline:

1. Google Cloud Platform Overview
- Overview of Google Cloud Platform (GCP) services
- Understanding GCP database offerings
- Key concepts and features of GCP database solutions

2. Database Planning and Design
- Assessing business requirements for database solutions
- Designing database architectures and schemas
- Planning for scalability, availability, and disaster recovery

3. Database Implementation and Deployment
- Deploying and provisioning database instances on GCP
- Configuring database security and access controls
- Migrating data to GCP databases

4. Database Management and Monitoring
- Managing database operations and configurations
- Performing database backups and restores
- Monitoring database performance and optimizing query execution

5. Database Performance Tuning and Optimization
- Analyzing database performance bottlenecks
- Optimizing database schemas and indexes
- Implementing caching and query optimization techniques

6. Data Security and Compliance
- Securing data in GCP databases
- Implementing encryption and access controls
- Ensuring compliance with data privacy regulations

Exam Objectives:

1. Understand the key features and services of Google Cloud Platform (GCP) databases.
2. Plan and design database architectures based on business requirements.
3. Implement and deploy GCP database solutions.
4. Manage and monitor database operations and configurations.
5. Perform database performance tuning and optimization.
6. Ensure data security and compliance in GCP databases.

Exam Syllabus:

Section 1: Google Cloud Platform Overview (15%)
- Overview of GCP services
- GCP database offerings and features

Section 2: Database Planning and Design (20%)
- Assessing business requirements
- Database architecture and schema design
- Scalability, availability, and disaster recovery planning

Section 3: Database Implementation and Deployment (20%)
- Deploying and provisioning database instances
- Security and access control configuration
- Data migration to GCP databases

Section 4: Database Management and Monitoring (20%)
- Managing database operations and configurations
- Backup and restore procedures
- Performance monitoring and query optimization

Section 5: Database Performance Tuning and Optimization (15%)
- Performance bottleneck analysis
- Schema and index optimization
- Caching and query optimization techniques

Section 6: Data Security and Compliance (10%)
- Database security measures
- Encryption and access control implementation
- Compliance with data privacy regulations



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Google Cloud PDF Download

 

Google Cloud exec: Enterprise AI is game-changing, but companies need to prepare their data

Alphabet's (GOOG, GOOGL) Google has played many parts in the mythology of AI — leader, innovator, and even lagger. Though Google was initially caught flat-footed as the popularity of OpenAI's ChatGPT surged, it remains impossible to talk about artificial intelligence without talking about the search giant.

Naturally, Google Cloud, which raked in more than $26 billion in 2022, is front and center in the enterprise AI race with Amazon’s (AMZN) AWS and Microsoft’s (MSFT) Azure. That means that for Brian Goldstein, Google Cloud's global GM of AI go to market, life has changed a lot over the last year.

Goldstein and I first met when I moderated a panel he was on at UCLA, and I was intrigued by his candor — he's willing to humorously bristle at the mention of ChatGPT, bringing into focus a reality: Google's had the advantage of being a verb for search for so long, but the market has shifted — and the lack of that similar advantage in AI stings.

Especially since there's so much history there — Goldstein showed me an interview with Google founders Larry Page and Sergey Brin from 2000 in which the two men say, point-blank, that they believe the future of Google is AI.

Goldstein sat down with Yahoo Finance to unpack what the future of AI in enterprise looks like, why companies need to get their data in order, and more.

A young man looks at Gemini, Google's newly released artificial intelligence model, on his mobile phone and computer in Shanghai, China, Dec. 11, 2023. (CFOTO/Future Publishing via Getty Images) (Future Publishing via Getty Images)

The following interview has been edited for length and clarity.

Tell me the story of AI from your perspective, and Google's.

It's a great question, let me try to parse through both points of view. The evidence lies in Larry [Page] and Sergey [Brin] discussing Google becoming an AI-enabled search platform right from the company's inception.

So, I don't consider AI as something new to Google. We're the company that either invented or played a role in inventing and then open-sourced many of the pivotal advancements that have shaped this entire market and ecosystem, enabling it to mature at today's pace.

The significant shift today, or I should say in the past year or even the last 20-some years, is the intense spotlight on AI. People now understand and pay attention to it; it's suddenly highly relevant. Personally, my experience with AI stems from my role at Google, overseeing a large data market organization, catering to customers of various sizes and needs across the entire portfolio. Then, there was this pivotal moment...

Are we going to say it? Are we going to call it the ChatGPT moment?

A magic moment definitely emerged. The tone and tenor of our customers and prospects changed.

[C-suite and boardrooms] wanted to learn, not just chat, about how generative AI could impact our business. They sought reliable insights, and few places could offer that assurance, except Google.

I was unexpectedly given the chance to enter these spaces and discuss the potential of generative AI for businesses. It was a remarkable shift — from spending nearly 30 years knocking on doors to now having doors knocked down, with people asking, "Can you please come in and help us, teach us?" That, to me, is the magic.

Was it an overnight shift or a slow realization?

I have to tell you, it feels like it happened overnight. I've never in my career experienced a shift like that. The move to mobile, the internet, or SaaS, those things happened over the course of years.

This was a moment where we went from business as usual to business not as usual in the course of days. And it hasn't stopped at all ... If anything, the demand has increased precipitously. There's a hunger for the knowledge, there's a hunger for the experience.

I want to go back to something you've said to me previously: "We took a big step forward in generative AI, but we need to take a step back and get data right." What does that mean?

There's been this incredible groundswell of excitement, and everybody knows about this. We're all talking about it around generative AI and jumping in and doing the project and sharing the impact.

But that all being said, at the other side of these projects, what we're seeing is that organizations did not have their data house in order. For one, they had not appropriately connected all the disparate data sources that make up the most effective outputs in a model.

Two, so many organizations had not cleansed their data, making certain that their data is as appropriate and high value as possible. And so we've heard this forever — garbage in, garbage out. You can have this great AI project that has all the tenets of success and everybody's really excited. Then, it turns out that the data pipeline isn't great and that the data isn't streamlined — all of a sudden your predictions are not as accurate as they could or should have been.

The models are harder to continue to train, and they're not as good as they ought to be. You potentially have a space here where you're not mitigating bias, and there's inaccurate data risk that can lead to all kinds of challenges.

Let's say there's a CEO reading this, and this person wants to get their generative AI project off the ground, and still needs to get their data in order. What would you tell them?

I think you should choose a partner, a technology partner, who can come in and join forces with you and hold hands and be accountable with you — not just providing software and services, but to also be responsible for thinking through the dynamics of what a project would look like.

What are the priorities for your business? How can we help you figure out where the low-hanging fruit is and where the riskier projects are?

What does the overall future of AI look like?

You cannot discount the impact of this multimodal world that we are entering where we're leveraging text, video, image, and sound. All these things coming together is going to happen in a way that, even though we're starting to see it in our real lives — it's hard to fathom just how impactful some of this is going to be.

I've imagined my own domain evolving in a way where, for example, it becomes very commonplace that for a customer conversation, there's an AI [assistant] that's helping go-to-market professionals appropriately adjust tone, tenor, and types of engagement that they're having with the party on the other side.

AI will connect all these disparate resources in a way that allows you to gather insights in real time, and provide a provocative approach to business outcomes that's going to be entirely game-changing.

Allie Garfinkle is a Senior Tech Reporter at Yahoo Finance. Follow her on X, formerly Twitter, at @agarfinks and on LinkedIn.

Click here for the latest technology news that will impact the stock market.

Read the latest financial and business news from Yahoo Finance


Google: One of the Greatest Inventions in History

written by Daniel Shvartsman expertise:

Equities, long-term investing

currently:

VP Content, Investing.com

education:

Duke University, Interdisciplinary Center

| updated December 12, 2023

Google (GOOGL) has long become an ultimate source of knowledge for everyone. Whatever questions are knocking around in people’s heads, their immediate impulse is to go to Google to get them answered. Even to understand why Google is so great, you need to google this question to learn more about the company. Before Google went public in 2004, people used to search for information differently: they flipped through encyclopaedias, read books and newspapers, asked professionals, or gathered gossip. Google reinvented the way we access information. We now receive answers from its search engine, exchange messages on Gmail, and store files on Google Drive.

Google’s innovations do not stop with YouTube, Google Books, or Google News. The company has recently stepped into the more distant territory of wearable tech, mobile operating systems, driverless vehicles, and renewable energy. As the scope of its interests grows, so does Google’s revenue. In the first quarter of 2022, Google’s revenue was $67.293 billion. In Q2, it reached $69.69 billion, which is up from around $62 billion earned in the same quarter a year prior. Google’s main revenue source is advertising through Google’s websites and its network, but there are also other platforms and businesses appearing under Alphabet that generate income. Continue reading to learn more about Google, discover more about the company’s uniqueness and comparative superiority over other tech giants.

Source: Statista 

Alphabet (Google) Q3 Earnings 2023 Copied Copy To Clipboard

Alphabet reported its 2023 third-quarter earnings on Tuesday, October 24, with EPS of $1.55, $0.10 better than the analyst estimate of $1.45. Revenue for the quarter came in at $76.69B versus the consensus estimate of $75.98B.

“Despite Alphabet topping quarterly earnings and revenue estimates, investors were disappointed by the relatively weak performance at its Google cloud platform, which is at risk of falling further behind Azure and AWS. Alphabet’s Google Cloud Platform sales growth came in below market expectations as customers cut back on cloud spending amid the current macro backdrop. Alphabet’s results prove it is not immune to the challenges facing the tech industry at large as it struggles in the face of ongoing macroeconomic headwinds, such as elevated inflation and worries about a possible recession. The results also demonstrated that it will take time for Alphabet to make money on its AI offerings.”

Jesse Cohen, senior analyst at Investing.com.

Alphabet Q2 Earnings 2023

Alphabet reported its 2023 second-quarter earnings on Tuesday, July 25, with EPS of $1.44, $0.10 better than the analyst estimate of $1.34. Revenue for the quarter came in at $74.6B versus the consensus estimate of $72.82B.

Alphabet Q1 Earnings 2023

Alphabet reported its 2023 first-quarter earnings on Tuesday, April 25, with EPS of $1.17, $0.09 better than the analyst estimate of $1.08. Revenue for the quarter came in at $69.8B versus the consensus estimate of $68.87B.

Alphabet Q4 Earnings 2022

Alphabet reported its fourth-quarter earnings on Thursday, February 2, with EPS of $1.05, $0.13 worse than the analyst estimate of $1.18. Revenue for the quarter came in at $76.05B versus the consensus estimate of $76.07B.

Alphabet Q3 Earnings 2022

Alphabet reported third-quarter earnings after the bell on Tuesday, October 25, missing analysts’ forecasts and with revenue falling short of expectations. The company announced earnings per share of $1.06 on revenue of $69.09, while analysts polled by Investing.com anticipated EPS of $1.28 on revenue of $71.34B.

Interesting Facts about Google’s Founders Copied Copy To Clipboard

Larry Page 

  • Larry Page founded the company together with Sergey Brin. Together they own about 14% of its publicly-listed shares and control 56% of the stockholder voting power through super-voting stock.
  • Larry Page’s net worth in 2022 is $92.3 billion, which ranks him sixth on Forbes’s Billionaire List. He was ranked fifth on Forbes’s 400 List in 2021.
  • Page and Brin invented Google’s PageRank algorithm powering the search engine.
  • Page was CEO of Google until 2001 but resumed the position from 2011 to 2015, after which he became the CEO of Google’s new parent company Alphabet.
  • Page is a founding investor in Planetary Resources, a space exploration company.
  • Page is funding “flying car” start-ups Kitty Hawk and Opener. 
  • Page has not been seen at Google’s and Alphabet’s shareholders’ meetings since Sundar Pichai became Google’s CEO.
  • Page promotes clean energy. Only fuel cells and geothermal energy are used in his home in Palo Alto.
  • Page is a resident of the USA and New Zealand.
  • Sergey Brin

  • Sergey Brin and his family immigrated to the USA from the former USSR when he was six. Now he is the richest immigrant in America.
  • During his first year of the Ph.D. program at Stanford University, Brin worked on inventing an algorithm for personalized film recommendations. He also looked for an algorithm to detect cases of copyright infringement.
  • Brin’s projects included self-driving cars, smart contact lenses, and smart glasses.
  • The Economist once called Sergey Brin the “Enlightenment Man” for his belief that science and reason would solve the world’s problems.
  • In 2015, Brin moved from the “director of special projects” position at X to the presidential position at Alphabet.
  • Brin is ranked seventh on Forbes’s Billionaire List. He was ranked sixth on Forbes’s 400 List in 2021. His net worth in 2022 is $88.3 billion.
  • Brin stopped being president of Alphabet in 2019 but remains a controlling shareholder and a board member.
  • Brin spent his time in 2019 mostly on Alphabet’s moonshot research lab X.
  • Brin is funding a high-tech airship project.
  • In August 2022, Brin gave away nearly $130 million worth of Google shares.
  • Sources: Forbes 

    Google’s Statistics in 2022 Copied Copy To Clipboard
  • In January 2022, Google had 91.9% of the search engine market share.
  • Alphabet’s annual revenue in 2021 was $256.74 billion.
  • Google processes over 99,000 searches every second, which amounts to 8.5 billion daily searches.
  • Since its launch, the volume of searches on Google has increased by over 10% every year.
  • About 35% of product searches start on Google.
  • Over 60% of Google searches are done using mobile devices.
  • The top search result on Google receives a 37.1% click-through rate.
  • Advertisers make $8 in profit for every $1 spent on Google search ads and Google search engine results.
  • About 46% of users on the Google search engine seek local information.
  • Almost 86% of people use Google Maps to locate a business address.
  • Every day, Google processes 15% of unique keywords that have never been searched for before.
  • Google Images constitutes 20% of all search inquiries.
  • Nearly 48% of consumers use voice search for general search queries.
  • Only 0.78% of people click something on Google’s page two.
  • India turns to Google for answers most often, boasting a staggering 94.19% of usage.
  • In the USA, Google accounts for 79.8% of overall searches.
  • In 2021, YouTube had more than 14 billion monthly visits.
  • Only 22% of users on YouTube access the website via mobile.
  • In 2021, YouTube’s total advertising revenues for the year were about $28.84 billion, nearly 46% up from 2020.
  • YouTube Premium reached 50 million subscribers in 2021.
  • Of the top 100 searches on YouTube, 20% are related to music.
  • A person’s average session on the search engine lasts 54 seconds.
  • Empty Google search page on a laptop screen Alphabet (Google) Market Cap Copied Copy To Clipboard

    In September 2022, Alphabet (Google) has a market cap of $1.415 trillion, according to companiesmarketcap.com. This makes the company the world’s fourth most valuable company by market cap. As the table below demonstrates, Google has consistently celebrated the increase in market cap over the years. The two notable exceptions visible on this upward line were 2018 when Google’s market cap edged 0.81% lower from the previous year and the current year, which so far has a decline of 27.15% from 2021. Alphabet hit a $1 trillion market capitalization in January 2020, becoming the fourth US company to pass the milestone after Apple, Amazon, and Microsoft.

    Alphabet (Google) Market Cap History from 2014 to 2022

    Year Market Cap Change 2014 $359.50 billion   2015 $528.16 billion 46.92% 2016 $539.06 billion 2.06% 2017 $729.45 billion 35.32% 2018 $723.55 billion -0.81% 2019 $4921.13 billion 27.31% 2020 $1.185 trillion 28.68% 2021 $1.917 trillion 61.74% 2022 $1.396 trillion -27.15% Sources: CNBC 

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    Alphabet (Google) Annual Revenue Copied Copy To Clipboard

    According to the company’s latest financial report, Google’s current annual revenue is $278.13 billion, which constitutes growth of 8.33% from 2021, when the company earned $256.74 billion. The revenue for the quarter ending June 30, 2022, was $69.69 billion, a 12.61% increase year-over-year. Google’s revenue is largely constituted of advertising revenue, which amounted to $209.49 billion in 2021. Overall, Google’s annual revenue has been increasing over the years: in 2020, it was $181.69 billion, showing a 12.77% jump from 2109. In 2019, it was $160.74 billion, which constituted an 18.3% growth from 2018.

    The table below reflects a general increase in Google’s annual revenue since 2014:

    Alphabet (Google) Annual Revenue from 2014 to 2022 ($US billion)

    Year Annual Revenue ($US billion) 2014 $65.67 2015 $74.54 2016 $89.98 2017 $110.55 2018 $136.36 2019 $160.74 2020 $181.69 2021 $256.74 2022 $278.13 Source: Statista  Google Annual Advertising Revenue Copied Copy To Clipboard

    More than 80% of Alphabet’s revenue is earned from Google ads, which generated $209.49 billion in 2021 and $146.92 in 2020. These high numbers are no surprise because Google has been the market leader in online advertising for over a decade. Google generates advertising revenue through its Google Ads platform. With its help, advertisers can display ads, product listings, and service offerings to people across Google’s ad network. As Google constantly improves its algorithms on the platform, more and more advertisers are drawn to it, pushing the company’s revenue higher.

    Google’s total advertising revenue in the first quarter of 2022 jumped to $54.66 million, compared to $44.684 million in Q1 of 2021. According to Investing, in the second quarter of 2022, Alphabet reported revenue of $69.69 billion, 81% coming from Google’s ad business, being in line with the average expectation of $69.88 billion among investment researchers.

    The fourth quarter of 2022 proved to be a disappointing exception from the general upward trend followed by the company for years. Google’s Q4 earnings report showed a drop in ad revenue, missing expectations because of challenges in the digital advertising market. Search, Google Network, and YouTube revenues slid in Q4 2022 by 3% to $59 billion.

    Search advertising revenue fared better than other segments. It sank 1.6% to $42.6 billion compared to the same quarter in Q4 2021. Google Network and YouTube revenue retreated by 8.6% and 7.0%, respectively. Google Network earned $8.5 billion; in 2021, it brought in $9.3 billion. YouTube’s revenue plummeted to $8.0 billion from $8.6 billion earned in the previous year.

    The growth of Google’s advertising revenue is shown in the table below:

    Google Advertising Revenue ($US billion)

    Year Revenue ($US billion) 2014 $59.62 2015 $67.39 2016 $79.38 2017 $95.58 2018 $116.46 2019 $134.81 2020 $146.92 2021 $209.49 2022 $238.02

    Sources: Statista, CNBC

    Google Cloud Revenue Copied Copy To Clipboard

    Google Cloud, also referred to as Google Cloud Platform or GCP, provides computing resources for developing, deploying, and operating applications on the internet. It is largely a service for building and maintaining original applications. These applications may then be published via the Web from its hyper-scale data center facilities. Recently, Alphabet has heavily invested in Google Cloud intending to catch up with AWS and Microsoft Azure because in 2020, its share of worldwide cloud-related revenue, among the leading service providers, was only at around 9%. In 2021, Google’s incumbent CEO, Sundar Pichai, said: “We continue to invest strongly in the business, given the momentum we are seeing.”

    Although the results have been mixed, with Google still commanding only 8% of the Cloud Service Market in 2022, GCP does show a steady increase in earnings every year. In the first quarter of 2022, the segment brought Alphabet $5.8 billion. In Q2, Google Cloud contributed $6.3 billion to the company’s revenue.

    In the fourth quarter of 2022, Google Cloud brought the company $7.32 billion. Although this figure showed an increase of 32% from the previous year, it still did not live up to analysts’ expectations. They foresaw $7.43 billion earned in this unit. Google Cloud also cut its losses in Q4, reducing them to $480 million from $890 million a year ago.

    The increase in Google Cloud’s earnings is reflected in the table below:

    Global Google Cloud Revenues from 2017 to 2022 ($US billion)

    Year Revenue ($US billion) 2017 $4.056 2018 $5.838 2019 $8.918 2020 $13.059 2021 $19.206 2022 $26.23 Source: Statista YouTube Annual Revenue Copied Copy To Clipboard

    YouTube was launched in 2005 by three PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim. A year later, Google acquired the start-up for $1.65 billion. Now, this move is considered the smartest acquisition of the past two decades. YouTube presently hosts 51 million channels with millions of subscribers on every topic under the sun. After its inception, the platform started the YouTube Premium initiative to allow people to listen to YouTube music without interruption from ads. YouTube Premium reached 30 million subscribers in 2020. There are also live-streaming videos on YouTube, and Shorts, a shorter version of videos similar to the format used on the TikTok platform. Analysts deem the introduction of Shorts a smart decision: TikTok might be dwarfed by a much larger audience watching YouTube videos if YouTube short videos catch on. 

    YouTube has reported more than 30% revenue growth in the past four years. It generated $28.8 billion in 2021, which constituted a 46.2% jump from 2020 figures. In the first quarter of 2022, YouTube brought Alphabet $6.869 billion. In the second quarter of 2022, the revenue earned from YouTube soared to $7.340 billion. YouTube brings such good profits and enjoys such extraordinary popularity worldwide that analysts from Venture Beat estimate that if it were separated from Alphabet, it would be worth between $140 and $300 billion.

    As TikTok’s popularity grew, that of YouTube started waning because people preferred shorter videos. The results of the fourth quarter of 2022 bore out YouTube’s relative fall from grace. Its revenue dipped below analysts’ predictions to reach $7.96 billion. It decreased by 8% from $8.63 billion earned last year. In addition to cut-throat competition with TikTok, there was also a pullback in ad spending in 2022, which contributed to YouTube’s lesser popularity in the last two quarters of 2022.

    Analysts’ outlook on YouTube’s performance is pessimistic. They fear a decline in ad revenue could prevent YouTube from reaching its target audience and rain on the parade of advertising campaigns, rendering them less effective. Receiving less money from advertising, Google could also decide to invest less in the innovation of YouTube and thus set it up to lose alongside other advertising platforms.

    Observe the upward trajectory of YouTube’s annual revenue from 2010 to 2022 in the table below:

    YouTube Annual Revenue from 2010 to 2022 ($US billion)

    Year Revenue ($US billion) 2010 $0.8 2011 $1.3 2012 $1.7 2013 $3.1 2014 $4.2 2015 $5.5 2016 $6.7 2017 $8.1 2018 $11.1 2019 $15.1 2020 $19.7 2021 $28.8 2022 $29.239 Sources: Statista  YouTube Annual Users from 2010 to 2022 Copied Copy To Clipboard

    In 2022, YouTube welcomed 2.6 billion active users. A large number of users makes YouTube one of the most popular apps in the world, behind only Google and Facebook in total usage.  On average, people worldwide watch 5 billion videos per day, which amounts to 1 billion collective hours spent on YouTube. Individually, viewers spend about 14 minutes watching YouTube videos every day, although an average viewing session on mobile devices lasts longer, about 40 minutes. The growing popularity of the YouTube platform worldwide is demonstrated in the following table:

    YouTube Annual Users (in billions)

    Year Number of Users (in billions) 2010 0.2 2011 0.5 2012 0.7 2013 1 2014 1.1 2015 1.3 2016 1.5 2017 1.6 2018 1.8 2019 2 2020 2.3 2021 2.5 2022 2.6 YouTube’s Popularity by Countries 2023 Copied Copy To Clipboard

    In 2022, India emerged as the country whose citizens are fonder of YouTube than other people on the planet. Statista estimates that India has the largest YouTube audience: about 467 million viewers in the country click “Play” on this platform. The popularity of the social video platform is also wide in the United States. Around 247 million Americans engage with its content. Indonesia is ranked third, with 139 million people watching videos on YouTube.

    See the popularity of YouTube presented by countries in descending order in the table below:

    YouTube Audience’s Size by Countries as of January 2023 (in millions)

    Country Audience’s Size India 467 USA 246 Brazil 142 Indonesia 139 Mexico 81.8 Japan 78.4 Pakistan 71.7 Germany 70.9 Vietnam 63 Turkey 57.9 Philippines 57.7 UK 57.1 France 52.1 South Korea 46 Egypt 45.9 Italy 43.9 Thailand 43.9 Spain 40.7 Bangladesh 34.4 Canada 33.1 Source: Statista Alphabet’s Achievements in 2022 Copied Copy To Clipboard

    There is no denying that 2022 was less successful for Alphabet (Google) than previous years. Shares of the tech titan plummeted nearly 40%. Yet analysts observe that the company’s performance was not as disappointing as the market saw it. They maintain that accomplishing results similar to those seen in 2021 when the world was in lockdown and relied on Google more than usual was unrealistic in 2022. Comparing the company’s achievements to those of the previous year is unfair. Far from losing strength, Alphabet still has room to grow in the following year.

    Google and YouTube faced new challenges in 2022. But throughout the year, the company actively worked on improving artificial intelligence supporting its search engine. Web searches on Google now can deliver even more relevant results and potentially turn Google into an even more effective marketing tool for advertisers. The company’s improvements in its search-oriented AI have upgraded Google’s shopping platform. Now it can suggest purchases to customers, help them visually immerse in a shopping process, and enhance their online shopping experience.

    Alphabet also worked on improving its YouTube platform in 2022. Forced to compete with TikTok, whose brief content proved immensely popular, Alphabet introduced the monetization of shorter videos, called “shorts,” which were disallowed to generate revenue earlier. As people can now post more short videos preferred by viewers, they will attract more advertisers and lure the watching public away from the TikTok platform.

    Other core improvements have been made in 2022 that will help Alphabet rise in 2023 and turn its performance into an unqualified success.

    Conclusion Copied Copy To Clipboard

    Google is not the only search engine existing in the world. There are such alternative platforms as DuckDuckGo, Bing, Yahoo!, Baidu, and Yandex, but the majority of people in the world are not even aware of their existence. Or even if they know about Yahoo! and Bing, people still turn to Google when they are searching for something on the internet. After all, Google does have 92% of the search engine market share worldwide, alongside all these platforms.

    The unpopularity of the alternative search engines eloquently testifies to Google’s power. Google has the capacity to calculate a website’s relevance according to the number of pages and links pointing back to the original site, which none of the others boast. This makes Google the preferred search engine in the world. Combined with the success of other companies united under the management of Alphabet, Google’s prospects seem upbeat, despite its stock’s present slight decline.

    Although algorithm forecaster Wallet Investor predicts that GOOGL’s price will slide to $61.376 in 2024, analysts from AI Pickup see Alphabet stock rebounding in 2027 to $132.86 and $311.66 by 2030. But as Google is always focused on innovations, by the time we arrive at the end of the decade, the world might be transformed again by Google’s bright ideas, just as it was forever changed by its revolutionary invention of a search engine algorithm.

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    Machine Condition Monitoring Market worth $4.7 billion by 2029 - Exclusive Report by MarketsandMarkets™

    CHICAGO, Jan. 5, 2024 /PRNewswire/ -- The global machine condition monitoring market size is expected to grow from USD 3.1 billion in 2024 to USD 4.7 billion by 2029, at a CAGR of 8.3% from 2024 to 2029 according to a new report by MarketsandMarkets™. Cloud technology enables access to maintenance data anywhere in the world through devices such as personal computers, tablets, or smartphones. This data is available to any stakeholder with approved access, including third-party analysts, without requiring any additional expensive infrastructure. Cloud computing reduces operating costs and ensures easy data maintenance. It offers data flexibility and provides unlimited storage and secure networking options. Thus, the advent of cloud computing platforms with a significant focus on cyber security is expected to fuel the growth of the machine condition monitoring market.

    MarketsandMarkets Logo

    Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=29627363

    Browse in-depth TOC on "Machine Condition Monitoring Market" 207 – Tables80 – Figures279 – Pages

    Machine Condition Monitoring Market Report Scope:

    Report Coverage

    Details

    Market Revenue in 2024

    $ 3.1 billion

    Estimated Value by 2029

    $ 4.7 billion

    Growth Rate

    Poised to grow at a CAGR of 8.3%

    Market Size Available for

    2020–2029

    Forecast Period

    2024–2029

    Forecast Units

    Value (USD Million/Billion)

    Report Coverage

    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

    Segments Covered

    By Technique, Offering and Region

    Geographies Covered

    North America, Europe, Asia Pacific, and Rest of World

    Key Market Challenge

    Unavailability of technical expertise at remote locations

    Key Market Opportunities

    Integration of big data analytics and machine learning in machine condition monitoring

    Key Market Drivers

    Rising inclination towards wireless communication technology

    The market for vibration monitoring technique segment is expected to gain a significant market share during the forecast period.

    Vibration meters are the basic data logger devices representing machine vibration readings. Most vibration meters are battery-operated and consist of monochrome or digital LCD. These devices are portable and present a simple and convenient way to monitor vibrations. However, unlike vibration analyzers, they provide simple readings onscreen with no alarm level or reference to the previous readings or perhaps vibration standards in rotating machines. Further, portable vibration analyzers are effective, convenient, accurate, and mobile tools that have feature memories to store the vibration measurement data for further analysis.

    Story continues

    On-premises segment is expected to hold a substantial market share during the forecast period.

    Machine condition monitoring solutions and systems are deployed at the user's premises to ensure complete control over the data flow, enabling data security. This is one of the key reasons for adopting the on-premises machine condition monitoring solutions and systems. On-premises machine condition monitoring solutions and systems collect real-time data with high accuracy, reducing the response time to resolve issues. Machine condition monitoring solutions deployed on the company premises ensure complete control and security of its data. This leads to increased adoption of on-premises solutions. However, high installation, setup, and maintenance costs restrict the adoption of on-premises deployment of machine condition monitoring solutions and systems.

    Aerospace industry segment to grow at an impressive CAGR during the forecast period.

    Aerospace is a rapidly growing industry, and there is a constant need to enhance the reliability of machines to avoid production losses occurring due to machinery breakdowns. In aircraft manufacturing, more than one condition monitoring technology is used to monitor the condition of critical machines, resulting in the generation of large volumes of data. Advanced algorithms are used to develop condition monitoring systems and solutions to accommodate various analytical technologies. The use of artificial intelligence for condition monitoring enables companies to efficiently detect potential faults in machinery, thereby minimizing production losses.

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    North America is expected to hold a significant market share of the machine condition monitoring market during the forecast period.

    The machine condition monitoring industry in North America has been studied for the US, Canada, and Mexico. Machine condition monitoring systems can accurately forecast equipment failure, helping organizations reduce their maintenance and operational expenses and financial losses witnessed due to unplanned downtime. North America accounts for a significant share of the machine condition monitoring market, and it is one of the most advanced regions in terms of technology adoption and infrastructure development. Further, factors such as the rising focus of manufacturing firms on optimum asset management and resource utilization; tight government regulations related to workplace and personnel safety; and stringent quality control standards required to be followed by companies from the oil & gas, chemicals, and food & beverages industries accelerate the demand for machine condition monitoring systems in North America.

    Key Players

    The key players in the machine condition monitoring companies include Emerson Electric Co. (US), Honeywell International Inc. (US), PARKER HANNIFIN CORP. (US), Rockwell Automation (US), General Electric (US), Amphenol Corporation (US) and others.

    Get 10% Free Customization on this Report: https://www.marketsandmarkets.com/requestCustomizationNew.asp?id=29627363

    Browse Adjacent Market: Semiconductor and Electronics Market Research Reports &Consulting

    Related Reports:

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    NVH Testing Market by Application (Impact Hammer Testing and Powertrain NVH Testing, Sound Intensity Measurement and Sound Quality Testing, Product Vibration Testing), Type (Hardware, Software), Vertical and Region- Global Forecast to 2028

    Smart Manufacturing Market by Technology (3D printing, Al in Manufacturing, Automated guided vehicle, Condition Monitoring, Cybersecurity, Digital Twin, HMI, Machine Vision, MES, PAM, Robot, Sensor), Industry, Region - Global Forecast to 2028

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    About MarketsandMarkets™

    MarketsandMarkets™ has been recognized as one of America's best management consulting firms by Forbes, as per their recent report.

    MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

    Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

    The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

    Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

    To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

    Contact:Mr. Aashish MehraMarketsandMarkets™ INC.630 Dundee RoadSuite 430Northbrook, IL 60062USA: +1-888-600-6441Email: sales@marketsandmarkets.comVisit Our Web Site: https://www.marketsandmarkets.com/Research Insight: https://www.marketsandmarkets.com/ResearchInsight/machine-health-monitoring-market.aspContent Source: https://www.marketsandmarkets.com/PressReleases/machine-health-monitoring.asp

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    View original content:https://www.prnewswire.com/news-releases/machine-condition-monitoring-market-worth-4-7-billion-by-2029---exclusive-report-by-marketsandmarkets-302026910.html

    SOURCE MarketsandMarkets


     


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