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Google Analytics Individual Qualification (IQ) Exam Dumps

Google-IQ Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

Exam Detail:
The Google Analytics Individual Qualification (IQ) exam is designed to assess an individual's knowledge and proficiency in using Google Analytics, a web analytics tool provided by Google. Here are the exam details for the Google Analytics IQ exam:

- Number of Questions: The exam typically consists of multiple-choice questions. The exact number of questions may vary, but it is typically around 70 questions.

- Time Limit: The time allotted to complete the exam is 90 minutes (1 hour and 30 minutes).

Course Outline:
The Google Analytics IQ exam covers a wide range of topics related to Google Analytics and its various features. The course outline typically includes the following domains:

1. Fundamentals of Google Analytics:
- Understanding the basics of web analytics and its importance.
- Navigating the Google Analytics interface.
- Configuring Google Analytics accounts and properties.
- Setting up goals and conversion tracking.

2. Implementation and Data Collection:
- Implementing Google Analytics tracking code on websites.
- Configuring tracking parameters and custom dimensions.
- Understanding data collection methods and data accuracy.

3. Data Analysis and Reporting:
- Analyzing website traffic and user behavior using Google Analytics reports.
- Creating custom reports and segments.
- Understanding attribution modeling and cross-device tracking.
- Utilizing advanced features like data import, custom funnels, and event tracking.

4. Goals and Ecommerce Tracking:
- Setting up and tracking goals for different types of conversions.
- Configuring ecommerce tracking for online stores.
- Analyzing ecommerce performance and revenue attribution.

5. Campaign Tracking and Tag Management:
- Implementing campaign tracking using URL parameters and UTM tags.
- Utilizing tag management systems like Google Tag Manager.
- Understanding cross-domain and cross-device tracking.

Exam Objectives:
The objectives of the Google Analytics IQ exam are as follows:

- Assessing candidates' understanding of web analytics principles and their application in Google Analytics.
- Evaluating candidates' proficiency in configuring and implementing Google Analytics tracking code.
- Testing candidates' ability to analyze and interpret data using Google Analytics reports and advanced features.
- Assessing candidates' knowledge of setting up goals, ecommerce tracking, and campaign tracking in Google Analytics.
- Evaluating candidates' understanding of tag management systems and their integration with Google Analytics.

Exam Syllabus:
The specific exam syllabus for the Google Analytics IQ exam covers the following topics:

1. Google Analytics Fundamentals:
- Introduction to web analytics and Google Analytics.
- Google Analytics account structure and navigation.
- Understanding basic metrics and dimensions.
- Setting up goals and ecommerce tracking.

2. Implementation and Data Collection:
- Installing and configuring the Google Analytics tracking code.
- Customizing tracking parameters and dimensions.
- Understanding data collection methods and data accuracy.

3. Data Analysis and Reporting:
- Analyzing standard reports and segments.
- Creating custom reports and advanced segments.
- Utilizing attribution modeling and cross-device tracking.
- Advanced features like data import and event tracking.

4. Goals and Ecommerce Tracking:
- Setting up and tracking goals for different types of conversions.
- Configuring ecommerce tracking for online stores.
- Analyzing ecommerce performance and revenue attribution.

5. Campaign Tracking and Tag Management:
- Implementing campaign tracking using URL parameters and UTM tags.
- Introduction to tag management systems and Google Tag Manager.
- Cross-domain and cross-device tracking.

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Question: 41 Section 18
Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel
reports?
A. First Interaction model
B. Last Interaction model
C. Last Non-Direct Click model
D. Linear model
Answer: C
Question: 42 Section 18
Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
A. You can create your own custom channel grouping in addition to the default MCF Channel grouping.
B. The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel
Grouping.
C. When you share a Custom Channel Grouping, only the configuration information is shared. Your data
remain private.
D. All of these statements are true.
Answer: D
Question: 43 Section 18
Which reporting dimension would be useful to reference if you were looking to improve the user experience on
your landing pages?
A. Traffic type
B. Language
C. Device Category
D. B and C only
E. A, B, and C
Answer: D
Question: 44 Section 18
Auto-tagging is a feature that is used with which type of traffic?
A. Any search engine traffic that is not from Google
B. AdWords Campaign traffic
C. Website referrals
D. Social media referrals
Answer: B
Question: 45 Section 18
Google Analytics can identify that two sessions are from the same user if:
A. the sessions happen in the same browser on the same device
B. the sessions happen on the same day
C. the sessions happen in the same browser
D. the sessions occur within 30 minutes of each other
Answer: A
Question: 46 Section 18
When a report is based on data from a large number of sessions, you may see the following notice at the top of the
report: "This report is based on N sessions."
You can adjust the sampling rate of the report by:
A. changing the sampling rate in your view settings
B. adjusting the session timeout control
C. adjusting a control in the reporting interface for greater or less precision
D. You cannot adjust the sample data
Answer: C
Question: 47 Section 18
Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics
segments?
A. Segments are filters that permanently change your data.
B. Segments let you isolate and analyze your data.
C. You can use segments to build custom Remarketing lists.
D. Segments represent either subsets of sessions or subsets of users.
Answer: A
Question: 48 Section 18
Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
A. some visitors may have javascript disabled
B. some visitors may be blocking cookies
C. clicks and sessions are different metrics
D. all of the above
Answer: D
Question: 49 Section 18
What is an assisted conversion?
A. When one goal completion leads to another
B. When one traffic source results in a later goal completion through another traffic source
C. An AdWords view through conversion
D. When AdWords visitors returns to the site directly to convert
Answer: B
Question: 50 Section 18
What is an attribution model in Google Analytics?
A. the set of rules that determine which AdWords ads are credited with a conversion
B. the set of rules for assigning sessions to new vs returning users
C. the set of rules that determine how credit for sales and conversions is assigned to touchpoints in
conversion paths
D. the set of rules for assigning specific interest categories
Answer: C
Question: 51 Section 18
Adding filters to a view in Google Analytics allows you to:
A. exclude visits from a particular IP address
B. replace complicated page URLs with readable text strings
C. modify historical data
D. A and B only
E. A, B, and C
Answer: E
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Google Analytics Individual Qualification (IQ) Exam Dumps

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