Latest PDF of Google-AVA: Google AdWords Video Advertising

Google AdWords Video Advertising Practice Test

Google-AVA Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

Exam Detail:
The Google AdWords Video Advertising certification exam assesses an individual's knowledge and skills in creating, managing, and optimizing video ad campaigns using Google AdWords. Here are the exam details for the Google AdWords Video Advertising certification:

- Number of Questions: The exact number of questions may vary, but the exam typically consists of multiple-choice and true/false questions.

- Time Limit: The time allotted to complete the exam is 90 minutes.

Course Outline:
The course outline for the Google AdWords Video Advertising certification covers various key areas related to video ad campaign management. The topics typically included in the course outline are as follows:

1. Introduction to Video Advertising:
- Understanding the benefits of video ads and their role in advertising campaigns.
- Different types of video ads and their formats.
- Setting up a YouTube channel and linking it to Google AdWords.

2. Creating and Managing Video Campaigns:
- Setting campaign goals and objectives.
- Creating video ad campaigns and ad groups.
- Configuring targeting options, such as demographics, interests, and remarketing.

3. Ad Formats and Creative Best Practices:
- Creating compelling video ad content.
- Understanding the different ad formats, including TrueView in-stream and video discovery ads.
- Optimizing video ad creative, including video length and call-to-action overlays.

4. Campaign Optimization and Performance Measurement:
- Utilizing targeting and bidding strategies to optimize campaign performance.
- Monitoring and analyzing video ad campaign metrics.
- Using YouTube analytics and AdWords reporting to assess campaign success.

5. Advanced Video Advertising Strategies:
- Implementing remarketing and audience targeting for video campaigns.
- Utilizing video ad sequencing to tell a story across multiple ads.
- Leveraging YouTube's ad formats and features for maximum impact.

Exam Objectives:
The objectives of the Google AdWords Video Advertising certification exam are as follows:

- Assessing candidates' understanding of video ad concepts, strategies, and best practices.
- Evaluating candidates' proficiency in creating, managing, and optimizing video ad campaigns.
- Testing candidates' knowledge of targeting options, ad formats, and campaign performance measurement.

Exam Syllabus:
The specific exam syllabus for the Google AdWords Video Advertising certification may cover the following topics:

1. Video Advertising Fundamentals:
- Introduction to video ads and their benefits.
- Setting up a YouTube channel and linking it to Google AdWords.
- Overview of video ad formats and targeting options.

2. Video Campaign Creation and Management:
- Defining campaign goals and objectives.
- Creating video ad campaigns and ad groups.
- Configuring targeting options, including demographics, interests, and remarketing.

3. Video Ad Formats and Creative Best Practices:
- Creating effective video ad content.
- Understanding the different ad formats, such as TrueView in-stream and video discovery ads.
- Optimizing video ad creative for maximum impact.

4. Campaign Optimization and Performance Measurement:
- Utilizing targeting and bidding strategies to optimize campaign performance.
- Monitoring and analyzing video ad campaign metrics.
- Using YouTube analytics and AdWords reporting to assess campaign success.

5. Advanced Video Advertising Strategies:
- Implementing remarketing and audience targeting for video campaigns.
- Utilizing video ad sequencing to tell a story across multiple ads.
- Leveraging YouTube's ad formats and features for advanced targeting and engagement.

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Google AdWords Video Advertising
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Question: 107
TrueView in-display video ads run on:
A. YouTube video and search pages and the Display Network
B. The YouTube Network
C. The Display Network
D. The Search Network and the Display Network
Answer: A
Question: 108
The initial remarketing list size for video campaigns includes users from the past:
A. You can�t include visitors from past days
B. 15 days
C. 540 days
D. 30 days
Answer: D
Question: 109
If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
A. on targeted topics and affinity audiences
B. only on targeted topics
C. only on targeted affinity audiences
D. only when targeted topics and affinity audiences match
Answer: A
Question: 110
If your client wants to pay only when someone views an ad, you should use:
A. Text ads
B. TrueView in-stream ads
C. Viewable cost-per-thousand-impressions (vCPM) bidding
D. YouTube homepage ads
Answer: B
Question: 111
Which is a best practice for a successful TrueView in-stream ad?
A. Include a strong call-to-action so the viewer knows what to do
B. Add a frequency cap
C. All of the listed answer are correct
D. Use at least 3 types of targeting to find out which performs best
Answer: C
Question: 112
Video advertising on YouTube lets you:
A. pay a single monthly fee
B. use pay-per-report analytics and pay for click-throughs only
C. use pay-per-report analytics and pay a single monthly fee
D. use free video analytics
Answer: B
Question: 113
Which of these remarketing lists can be used for a video campaign?
A. People who clicked the +1 button on the advertiser�s Google+ page
B. All of the listed answers are correct
C. People who watched certain videos on the advertiser�s YouTube channel
D. People who skipped the advertiser�s TrueView in-stream ads
Answer: C
Question: 114
An advertiser can:
A. remarket video ads from the Search Network on the Display Network
B. optimize remarketing by raising bids on topics or channels that generate the greatest ad response
C. target viewers who are watching competitors� ads on YouTube
D. combine an AdWords remarketing list with a Masthead ad unit
Answer: A
Question: 115
The standard companion banner size for TrueView in-stream ads on YouTube is:
A. 300�80
B. 300�60
C. 300�600
D. 300�250
Answer: D
Question: 116
You can see average video-view duration metrics in:
A. reports in AdWords
B. the "Campaigns" tab in AdWords
C. the "Audience retention" tab in YouTube Analytics
D. Google Analytics
Answer: C
Question: 117
With a Masthead ad, an advertiser can reserve:
A. The YouTube homepage
B. Specific videos
C. YouTube search pages
D. Specific channels
Answer: A
Question: 118
Video ads can appear on:
A. All of the listed answers are correct
B. Specific YouTube videos
C. Specific YouTube channels
D. Websites on the Display Network
Answer: A
Question: 119
If your client wants a specific reach for a specific price on YouTube, you should use:
A. placement targeting
B. TrueView videos ads
C. affinity audiences
D. reservation buying
Answer: D
Question: 120
What�s needed for an advertiser to set up a video ad campaign?
A. D. YouTube video
B. A conversion rate of at least 5% on the Search Network
C. A base AdWords budget in addition to pay-per-click costs
D. A YouTube video
Answer: D
Question: 121
Video remarketing is a way to optimize:
A. cost-per-view (CPV) bidding strategies
B. video campaigns
C. bidding strategies
D. conversions
Answer: A
Question: 122
Frequency capping counts include:
A. only impressions that were viewable
B. only impressions that led to clicks
C. all impressions, including those that weren�t viewable
D. All impressions appearing in an ad position of "1"
Answer: A
Question: 123
Which devices can an advertiser target with a mobile video Masthead?
A. Android only
B. Mobile only
C. Tablet only
D. Both mobile and tablet
Answer: D
/( 48(67,216

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Up-to-date Syllabus of Google AdWords Video Advertising

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