Latest PDF of Google-ASA: Google AdWords Shopping Advertising

Google AdWords Shopping Advertising Practice Test

Google-ASA Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

Exam Detail:
The Google AdWords Shopping Advertising certification exam evaluates an individual's proficiency in creating, managing, and optimizing shopping campaigns using Google AdWords. Here are the exam details for the Google AdWords Shopping Advertising certification:

- Number of Questions: The exact number of questions may vary, but the exam typically consists of multiple-choice questions.

- Time Limit: The time allotted to complete the exam is 90 minutes.

Course Outline:
The course outline for the Google AdWords Shopping Advertising certification covers various key areas related to shopping campaign management. The topics typically included in the course outline are as follows:

1. Introduction to Shopping Advertising:
- Understanding the concept of shopping ads and their benefits.
- Setting up and linking Google Merchant Center and AdWords accounts.
- Navigating the Google Merchant Center interface.

2. Creating and Managing Shopping Campaigns:
- Configuring product data feeds and optimizing product listings.
- Setting up shopping campaigns and ad groups.
- Implementing bidding strategies for shopping campaigns.

3. Google Merchant Center and Product Data:
- Understanding Google Merchant Center data feed requirements.
- Optimizing product data attributes, such as title, description, and images.
- Troubleshooting common feed issues and errors.

4. Shopping Campaign Optimization:
- Analyzing campaign performance using Google Analytics and other reporting tools.
- Utilizing campaign priorities and bid adjustments for optimal results.
- Implementing campaign optimization techniques to improve conversion rates.

5. Dynamic Remarketing and Local Inventory Ads:
- Implementing dynamic remarketing campaigns for personalized ads.
- Setting up local inventory ads to promote in-store availability.
- Utilizing custom labels and promotional feeds for advanced targeting.

Exam Objectives:
The objectives of the Google AdWords Shopping Advertising certification exam are as follows:

- Evaluating candidates' knowledge of shopping ad concepts, strategies, and best practices.
- Assessing candidates' proficiency in creating and managing shopping campaigns.
- Testing candidates' understanding of Google Merchant Center, product data optimization, and campaign optimization techniques.

Exam Syllabus:
The specific exam syllabus for the Google AdWords Shopping Advertising certification may cover the following topics:

1. Shopping Advertising Fundamentals:
- Introduction to shopping ads and their benefits.
- Setting up and linking Google Merchant Center and AdWords accounts.
- Overview of the Google Merchant Center interface.

2. Product Data Feed and Optimization:
- Google Merchant Center data feed requirements.
- Optimizing product data attributes, including title, description, and images.
- Troubleshooting common feed issues and errors.

3. Shopping Campaign Creation and Management:
- Creating shopping campaigns and ad groups.
- Bidding strategies and campaign priorities.
- Campaign optimization techniques for improved performance.

4. Campaign Performance and Optimization:
- Analyzing campaign performance using Google Analytics and other reporting tools.
- Utilizing bid adjustments and other optimization strategies.
- Implementing dynamic remarketing and local inventory ads.

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Google AdWords Shopping Advertising
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Question: 81
Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:
A. Replace an existing product group
B. Link product feeds across campaigns
C. Create general calls to actions
D. Alter custom parameters for subdivided product groups
Answer: A
Question: 82
Alex wants to promote hats and shirts from the same brand, and decides to subdivide his "All products" product
group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create
separate product groups for hats and shirts. His next step is to:
A. Check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy.
B. Check his conversion window settings and see if new product groups create changes.
C. Set bids for his new product groups to align with his sales strategy
D. Use the Bid Simulator, but only for "Everything else" in "All products"
Answer: C
Question: 83
Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL
must:
A. Include IP address
B. Include Ports
C. Be as specific as possible (for e.g., http://www.example.com#top)
D. Begin with http:// or https://
Answer: D
Question: 84
Which products should you submit the identifier_exists attribute with a value of no for?
A. Used Electronics
B. Custom-made clothing
C. Bundles
D. New books for pre-order
Answer: B
Question: 85
Brian wants to know what would've happened if he'd selected different bid amounts in his Shopping campaign. He
should:
A. Set up enhanced cost-per-click (ECPC) bidding.
B. Customize the statistics tables in the Campaign tab.
C. Use the priority setting in his Shopping campaign
D. Use the Bid Simulator
Answer: D
Question: 86
Anne wants to use her impression share metrics to optimize her shopping campaign. She should:
A. Run an Auction insights report to compare her impression shares to those of her competitors.
B. Set negative keywords in her campaign.
C. Increase her impression share by setting her bids lower on her campaign.
D. Set the delivery method on her campaign to standard.
Answer: A
Question: 87
What optimization recommendation might you make to a new client with Shopping Campaigns that don't include
all of the products the company sells?
A. Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid
by item ID for the items not included in other campaigns.
B. Create a separate campaign with low priority, and create 1 product group for all products and assign it a low bid.
C. Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high
bid.
D. Create a separate campaign for all products and subdivide the inventory based on products that are already
being advertised, then assign these products a
Answer: B
Question: 88
Quincy wants to make sure that he meets the Google Shopping Policy to accurately represent his business or
product. Which action should he take on his website to meet the policy?
A. Show clearly the payment model and full price that a person shopping online would be charged before and after
the purchase.
B. Describe some of the conditions related to the purchase before and after the purchase.
C. Advertise products or promotional offers that aren't available to people shopping online
D. Claim credentials for his business that he hasn't finalized yet.
Answer: A
Question: 89
True or False: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match
before clicking through to make a purchase.
A. True
B. False
Answer: A
Question: 90
After segmenting your client's conversion data for a Shopping campaign, you see that mobile is driving 10 percent
of sales. What should you do to optimize the campaign for this client, a children's clothing retailer that sells its
merchandise online and in stores?
A. Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving.
B. Create separate shopping campaigns for desktop and mobile, budgeting the same amount for each campaign.
C. Create a separate Shopping Campaign for mobile targeted to locations where your client has a physical store.
D. Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving.
Answer: A
Question: 91
True or False: If Viola signs up to run Shopping ads but doesn't post a refund policy on her website, she can't run
ads.
A. True
B. False
Answer: A
/( 48(67,216

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Google AdWords Shopping Advertising Practice Test

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