Latest PDF of Google-AMA: Google AdWords Mobile Advertising

Google AdWords Mobile Advertising Practice Test

Google-AMA Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

Exam Detail:
The Google AdWords Mobile Advertising certification exam assesses an individual's knowledge and skills in creating, managing, and optimizing mobile advertising campaigns using Google AdWords. Here are the exam details for the Google AdWords Mobile Advertising certification:

- Number of Questions: The exact number of questions may vary, but the exam typically consists of multiple-choice questions.

- Time Limit: The time allotted to complete the exam is 90 minutes.

Course Outline:
The course outline for the Google AdWords Mobile Advertising certification covers several key areas related to mobile advertising campaign management. The topics typically included in the course outline are as follows:

1. Introduction to Mobile Advertising:
- Understanding the mobile landscape and its impact on advertising.
- Recognizing the benefits of mobile advertising for businesses.
- Identifying different mobile ad formats and placements.

2. Mobile Advertising Campaign Creation:
- Setting campaign objectives and goals for mobile advertising.
- Conducting keyword research and selecting relevant keywords for mobile ads.
- Creating effective mobile ad copy and utilizing ad extensions.

3. Mobile Ad Formats and Ad Management:
- Understanding different mobile ad formats, including text ads, image ads, and video ads.
- Utilizing targeting options to reach the desired mobile audience.
- Setting bid strategies and budget allocation for mobile campaigns.

4. Mobile App Advertising:
- Implementing mobile app promotion campaigns.
- Utilizing app-specific targeting and ad formats.
- Tracking and measuring app installs and conversions.

5. Mobile Website Advertising:
- Creating mobile-friendly landing pages and optimizing user experience.
- Implementing mobile-specific ad extensions and call extensions.
- Tracking and analyzing mobile website performance.

Exam Objectives:
The objectives of the Google AdWords Mobile Advertising certification exam are as follows:

- Assessing candidates' understanding of mobile advertising concepts, strategies, and best practices.
- Evaluating candidates' proficiency in creating and managing mobile advertising campaigns.
- Testing candidates' knowledge of mobile-specific ad formats, targeting options, and optimization techniques.

Exam Syllabus:
The specific exam syllabus for the Google AdWords Mobile Advertising certification may cover the following topics:

1. Mobile Advertising Fundamentals:
- Mobile advertising landscape and its significance.
- Mobile ad formats, targeting options, and ad extensions.
- Mobile ad policies and best practices.

2. Mobile Campaign Creation and Management:
- Setting up mobile advertising campaigns.
- Keyword research and selection for mobile ads.
- Mobile ad copy creation and optimization.

3. Mobile App Advertising:
- Mobile app promotion campaigns.
- App-specific ad formats and targeting.
- Tracking and measuring app installs and engagement.

4. Mobile Website Advertising:
- Creating mobile-friendly landing pages.
- Mobile-specific ad extensions and call extensions.
- Mobile website performance tracking and optimization.

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Question: 77
You can use the Mobile App Overview report to do which of the following?
A. Assess the general health of your app and follow data trends in key reporting areas
B. Review the code for your app and SDKs
C. Review data about your user�s names, addresses, and income brackets
D. Gain insight into your competitor�s strategies
Answer: A
Question: 78
Which of the following is a way for an advertiser to monetize their app?
A. Charging for app downloads from the Apple iTunes or Google Play store
B. All of the listed answers are correct
C. In-app purchases
D. In-app ads
Answer: B
Question: 79
Question #79Topic 1 Target cost-per-acquisition (CPA), which factors in auction-time signals including device,
location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
A. Search inventory to help advertisers reach their desired cost-per-install goal
B. Search and display inventory to help advertisers reach their desired cost-per-install goal
C. Search and display inventory to help advertisers reach their desired cost-per-impression goal
D. Search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
Answer: B
Question: 80
Assuming Google forwarding numbers are available in your country, what do you need before you can set up
conversion tracking for calls from an ad or website?
A. B. sales team and operating phone bank
B. A sales team and operating phone bank
C. An active call extension or call-only ad
D. An app published in the Google Play store
Answer: C
Question: 81
The Mobile App Behavior reports give you data about:
A. Details about how users interact with other users of your app
B. Interactions such as screen views, exits, and crashes
C. How many downloads were referrals from friends
D. In-app user satisfaction ratings
Answer: B
Question: 82
Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
A. Target outranking share
B. Target cost-per-acquisition (CPA)
C. Target search page location
D. Target return on ad spend (ROAS)
Answer: C
Question: 83
To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you
should use:
A. Product extensions
B. Location extensions
C. Mobile extensions
D. Store visit extensions
Answer: B
Question: 84
True or false: Firebase can reduce complication for advertisers by providing them with only one SDK to track all
traffic sources, including ad networks.
A. True
B. False
Answer: A
Question: 85
If you value mobile traffic over desktop, which bid adjustment should you set?
A. Increase bid adjustment for mobile
B. Increase bid adjustment for tablets
C. Increase bid adjustment for desktop
D. Increase bid adjustment for mobile and desktop
Answer: A
Question: 86
An app advertiser would want to use a third-party tracking company to:
A. Have a single SDK to add to your app instead of one from each ad network
B. Receive reporting on basic usage analytics
C. Have more control when communicating with each ad network
D. See which of an app�s new users came from recent advertising clicks or views
Answer: A
/( 48(67,216

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References

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Google AdWords Mobile Advertising Practice Test

Google-AMA Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

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Google-AMA Sample Questions

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