Salesforce Pricing 2024: Everything You Need To Know

While Salesforce has many different products with pricing structures that often require a quote from the company, we’ve compiled the basic pricing for their sales CRM only.

It should be noted that the pricing is the same no matter how large your business is, but Salesforce markets a small business plan for each of its three main products of Sales, Service and Pardot. The prices are listed by Salesforce as being the same as they are listed for larger businesses. Their small business offering is more of a summary of what they recommend for businesses with smaller teams and less-needed accounts.

As you can see in the table above, as you scale up your pricing plan you’ll be able to get access to more rich features meant for larger or scaling businesses. The Starter Suite plan should be great for most small businesses with fewer than five sales team members, unless you are looking for something with accurate sales forecasting.

As you grow your business, you’ll be able to take advantage of the more advanced features like workflow automation. All businesses will have sales team members with a lot to juggle who can benefit from this. But more importantly, the larger your team is, the more automation you’ll need to make sure all processes are the same and tie back into your analytics correctly.

Your team will get access to the Salesforce mobile app no matter what plan you choose, which allows you to input data on any lead right from your phone. You’ll also be able to check any information you need as you’re on the go attempting to sell in person. It’s a great time-saver to help your sales team take their customer relationships to the next level.

If you’re looking for advanced developer tools, such as a sandbox or the ability to add custom applications, then you’ll want to check with your dev team for their specific needs. Some of these tools are unlocked with the Professional plan but most do not become available until you pay for Enterprise.

Finally, no matter what plan you choose, you can use Salesforce with any major email provider as you’ll be able to integrate your Gmail or Outlook service directly into the platform. This is a huge time-saver as you’re communicating either via cold reach out or a back-and-forth with your leads.

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Salesforce’s Einstein Copilot AI Will Soon Analyze Unstructured Data

Salesforce announced expanded capabilities of its generative AI assistant Einstein Copilot, enhanced integrations with Apple offerings and more today at the Salesforce World Tour New York 2023 event. The addition of the Data Cloud Vector Database to the Salesforce Data Cloud will allow both the Salesforce Data Cloud and Einstein Copilot to handle unstructured data.

Salesforce announced several other enhancements to its business software, particularly within Data Cloud for Advertisers. These products could be useful for a wide variety of teams, including IT, sales, customer service, marketing and commerce.

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A major enhancement to Salesforce Data Cloud is Data Cloud Vector Database, coming in a pilot program in February 2024. Data Cloud Vector Database is integrated vector database support that allows for the use of a wide variety of data types. Unstructured data — e.g., PDFs, email, audio and social media content — will be combined with structured data — e.g., purchase history, customer support cases and product inventory.

Einstein Copilot, Salesforce’s generative AI assistant, will be able to use unstructured data to respond to questions or perform analysis; it will access this data through Salesforce Data Cloud. Einstein Copilot will be generally available in February 2024.

“This transforms every piece of data — from emails to social media posts to audio — into actionable insights using AI, CRM, automation, AI, Einstein Copilot, and analytics,” said Rahul Auradkar, executive vice president and general manager of Unified Data Services and Einstein at Salesforce, in a press release.

Possible use cases of Einstein Copilot include:

Another enhancement for Salesforce Data Cloud will be Einstein Copilot Search, which will be in pilot in February 2024. Einstein Copilot Search draws from data across Data Cloud to provide smart suggestions for searches. It will be useful for problem-solving tasks performed by sales, customer service, marketing, commerce and IT teams. For example, Einstein Copilot search will be able to link a customer’s emails and phone calls to their formal support ticket history to assist a customer service representative.

Apple Messaging, Apple Pay and augmented reality will be accessible directly in certain Salesforce products. Salesforce and Apple have had a strategic partnership since 2018.

Specifically, Apple Messages for Business in Service Cloud, generally available today with Salesforce’s Service Cloud Digital Engagement, will let businesses set up live chat experiences with customers for customer service, product recommendations, tracking shipments or setting up appointments. Customers can pay for services and products with Apple Pay within the Messenger app.

Augmented reality with Apple’s ARKit will be available within the Salesforce Field Service mobile app in the summer of 2024. With it, field technicians can capture 3D renderings of real locations to make planning and installations easier.

The Salesforce Field Service iOS widget will be available for iPhones in the summer of 2024. It provides a quick view of key account information in Salesforce Field Service.

At Salesforce World Tour New York 2023, Salesforce’s AWS partnership was highlighted and other news was announced.

Salesforce reiterated the company’s partnership with AWS announced in November 2023, in which Salesforce expanded its use of AWS in multiple ways:

Salesforce opened a new jobs site for careers within the Salesforce ecosystem called Trailblazer Career Marketplace, which is open today to Salesforce partners.

Salesforce announced Unlimited Edition+, a package of Salesforce technologies for companies interested in getting into generative AI, data and CRM. UE+ is now in general availability.

New integrations are coming to Data Cloud for Advertisers. Data Cloud for Advertisers will be able to connect to Google Display & Video 360 for personalized ads across channels. Data Cloud for Advertisers will be able to connect to LinkedIn, letting advertisers target specific groups of professionals using Marketing Cloud, Sales Cloud and Service Cloud product usage data from their own apps and LinkedIn.

Note: TechRepublic is covering the Salesforce World Tour New York 2023 event virtually.

Here's Why Salesforce Is Poised For Another $0.20 EPS Beat

Stephen Lam

Salesforce, Inc. (NYSE:CRM) stock has maintained gains from its latest post-earnings surge following delivery of an impressive cost-cutting campaign without compromising significantly on its business growth prospects. The consistent fundamental improvements observed in recent quarters imply that Salesforce is establishing a value proposition to its AI strategy. While we had previously feared that AI democratization would dilute Salesforce’s market share in customer relationship management (“CRM”) software, the company has instead continued to reinforce its grip in the industry by ramping deployment of newly introduced value-add features. These include the Einstein Trust Layer and an integrated Data Cloud to better facilitate customers’ existing CRM needs in the AI era. The effectiveness of Salesforce’s emerging AI strategy is corroborated by stabilizing growth in the low double-digit percentage range during recent quarters following a period of steep deceleration last year due to the cyclical downturn in enterprise IT spending.

The company’s increasing utilization of self-service sales channels where application, as observed through its recent partnership with Amazon Web Services Marketplace (AMZN), also marks a key approach for reducing marketing and sales costs – the largest portion of its operating expenses. This permits the reallocation of resources to funding growth investments, particularly Salesforce’s AI CRM strategy, which management views as the priority to stay economically and technologically competitive.

Looking ahead, we would expect further cost improvements at Salesforce heading into fiscal 2025, as new developments introduced in the current year – including Einstein GPT, Einstein Trust Layer, and other features/bundles associated with the ramp of Data Cloud offerings – continues to scale. And this will likely become the key compensating factor to Salesforce’s new normal of maturing growth in its core Sales and Service Cloud offerings.

The deceleration in Salesforce’s core Sales and Service Cloud sales have stabilized in recent quarters, which corroborates increasing uptake in recently introduced AI CRM features, including Einstein. The incremental advancements made to the Data Cloud in recent quarters is likely bolstering adjacent demand as well by addressing customers’ increasing need for an integrated data strategy supportive of their respective AI strategies.

As discussed in our previous coverage, Salesforce’s newly introduced slate of Einstein GPT solutions integrated across its key analytics, productivity, and PaaS offerings have been key to its AI CRM strategy. While Einstein GPT-enabled applications offered by Salesforce primarily relies on third-party technology (i.e., OpenAI’s GPT model), the company has sought to boast its unique value proposition through the Einstein GPT Trust Layer. The Trust Layer effectively addresses enterprise data security needs in the process of adopting emerging generative AI technologies, while also catering to industry’s ongoing cost and performance optimization demands.

Specifically, the company’s proprietary Einstein Trust Layer allows customers to build their respective generative AI-enabled CRM solutions on Salesforce’s platforms without the need to move or store their data within the model, thus enabling a “secure and trusted” experience critical to the enterprise environment. With the Einstein Trust Layer having only recently entered general availability (“GA”) in October, we expect ensuing demand to have an improved impact in sustaining the company’s overall sales growth heading into fiscal 2025.

And to better improve user experience and cost effectiveness in customers’ transition to AI CRM software, Salesforce has introduced a slate of advancements to its Data Cloud and Einstein offerings, including the latest “Einstein 1 Platform.” The Einstein 1 Platform essentially takes Data Cloud integration to AI-enabled CRM solutions offered through Sales and Service Cloud to the next mile by allowing integration of customers’ data into models for building generative AI applications via a simplified low-code process. This feature is realized through the unification of disparate data sources within the Data Cloud for customers, enabling a “common language” that allows different applications built on Salesforce Platforms to communicate and interact with one another, and create value for customers.

The introduction of Einstein 1 Platform and its integration with Data Cloud effectively enhances workplace productivity, while also improving costs and reducing time to deployment for customers. The value proposition directly addresses the ongoing call for cloud spend optimization in the industry, while also catering to customers’ increasingly urgent need for the scalable adoption of AI solutions to maintain economic and technical competence, thus reinforcing demand for Salesforce’s CRM solutions.

In addition to the Einstein 1 Platform, the recently introduced Einstein Copilot AI assistant and Einstein Copilot Studio AI app builder offerings currently in pilot phase are also experiencing strong uptake amongst customers, which is corroborative of growing momentum in Salesforce’s AI CRM strategy. In the latest earnings call, management has reported a 17% adoption rate for Einstein Copilot amongst the Fortune 100 during the current pilot go-to-market phase, which underscores significant headroom for incremental adoption. Both features are also reliant on integration with Data Cloud, underscoring the critical role of the platform’s advancements in supporting CRM experiences in the AI-first environment.

More importantly, the Data Cloud is now offered at no additional charge for all Enterprise Edition+ customers, which helps to improve the exposure of Salesforce’s growing slate of AI CRM offerings to customers, and reinforces its prospects in capturing related opportunities. This is consistent with progress made in Salesforce’s improved product bundling strategy in recent quarters following the announcement of price increases during the summer, which management expects to impact new and upcoming contract renewals that will have a gradual impact on growth over the next three years.

In addition to Data Cloud’s availability through Enterprise Edition+ (“EE+”), Salesforce has also included its Einstein GPT-enabled CRM apps through its priciest Unlimited Enterprise+ (“UE+”) premium tier. With the rolling GA of recently introduced Einstein GPT apps, management has specified improved adoption rates on the UE+ tier during the fiscal third quarter. This effectively reinforces prospects of growth in multi-cloud deals and longer-term pricing gains at Salesforce, as up-tiered UE+ customers have already been observed to increase their spend on the platform by more than 70%. Taken together, Salesforce’s AI CRM strategy continues to deliver consistent positive progress supportive of sustaining normalized growth in the double-digit percentage range over the longer term, even as cost-cutting efforts continue.

Meanwhile, Salesforce has also continued to deliver on its commitment to reducing costs and enabling a sustained pace of profitable growth. Management’s raised guidance for full year operating margins – even after an 800 bps y/y improvement – and cash flows, while maintaining a stabilizing pace of growth in recent quarters, effectively assuages investors’ concerns that ongoing cost-cutting efforts will “come at the expense of revenue growth.” The nimble balance between cost reductions and sustained growth is further observed through Salesforce’s revamped go-to-market strategy. In addition to significant headcount reductions across the board this year, Salesforce is further drilling into reducing marketing and sales expenses – its largest operating cost center – through the reliance on channel sales partners.

This includes the company’s recently announced availability of its CRM applications, as well as data analytics and productivity solutions like Tableau and MuleSoft on AWS Marketplace. Salesforce’s newly announced go-to-market strategy through AWS Marketplace will be key to further reducing its marketing and sales costs, as it encourages a greater volume of self-serve deployments of its offerings across customers. It will also help to address customers’ cost and time to deployment optimization needs by allowing seamless integration of AWS data into Salesforce products purchased through Marketplace.

Meanwhile, the partnership is expected to reinforce Salesforce’s exposure to AI CRM opportunities by leveraging AWS’ massive reach into the enterprise segment. Specifically, AWS is currently the leading primary cloud service provider, commanding about a third of the market share. Approximately 30% of large enterprises generating annual revenue of more than $5 billion, and about 60% of cloud needs across medium-sized enterprises with annual revenue between $1 billion and $5 billion uses AWS as their primary cloud service provider, which complements Salesforce’s aspirations to further its reach into AI CRM opportunities.

The combination of reduced sales and marketing outlays and expanded market reach enabled by the partnership with AWS Marketplace underscores an effective strategy for Salesforce to further improve profit margins without compromising on revenue growth. It also paves way for additional channel sales partnerships with other major hyperscalers, including Microsoft Azure (MSFT) and Google Cloud Platform (GOOG, GOOGL), in the future, which would reinforce Salesforce’s market share gains in AI CRM opportunities ahead.

The combination of a unique value proposition in enterprise CRM software through Salesforce’s proprietary Einstein AI offerings, alongside seamless integration of Data Cloud continues to reinforce the company’s moat in the industry. Meanwhile, increasing reliance on a self-serve go-to-market strategy via hyperscaler partnerships where applicable also mitigates Salesforce’s exposure to both macroeconomic and optimization headwinds by addressing customers’ efficiency needs, while also optimizing its marketing and sales efforts. The combination will be key to sustaining Salesforce’s current pace of likely normalized, albeit slower, growth going forward, and complement the growing impact of recent price hikes on services provided over the next three-year horizon as expected by management.

Meanwhile, the stabilizing growth set-up will likely compel a continued market focus on Salesforce’s margin expansion and cash flow prospects. We believe there is incremental room for further reduction in Salesforce’s marketing and sales costs, particularly as management expects greater reliance on channel sales. The newly introduced AI CRM offerings are also expected to scale and improve overall operating leverage.

However, we remain cautious of execution risks over the longer term – specifically, Salesforce’s aggressive cost-cutting efforts need to be a balanced endeavor to prevent erosion of its future growth prospects. Despite secular tailwinds to its AI CRM strategy, and Salesforce’s increasing role as the standardized enterprise CRM solution provider, the company has yet to demonstrate an ability in driving value accretive gains supportive of growth reacceleration, nor structural advantages in preserving its market share leadership against disruption from competitors – including Microsoft’s recent deployment of generative AI-enabled Sales Copilot software aimed at taking share from the CRM market.

Taken together, our forecast expects Salesforce’s growth prospects to stabilize at a 12% five-year CAGR, with limited room for significant growth reacceleration in subscription and support revenues. Specifically, anticipated momentum in Data Cloud uptake is expected to complement demand for AI CRM solutions offered across the Sales and Service Clouds, and offset maturing growth in legacy solutions within Salesforce’s “highest grossing” segments.

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Author

Meanwhile, our forecast estimates further expansion of GAAP operating margin over the next five years. In the upcoming quarter alone, even based on Salesforce's lower range revenue guidance, the company is well-positioned for another EPS beat of as much as $0.20 like it did in Q3. This is expected to be primarily driven by the continued scale of rolling GA on recently introduced AI CRM solutions, as well as incremental cost reductions stemming from greater reliance on self-service purchases and other sales optimizing efforts. The undertakes are expected to at least maintain the cost structure and profit margins observed in Q3 and potentially take Salesforce's EPS beyond $1.40 in the current quarter, compared to management's guide at the $1.20-level.

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Salesforce_-_Forecasted_Financial_Information.pdf

As a result of our latest adjustments to Salesforce’s fundamental forecast based on its recent performance and forward prospects as discussed in the foregoing analysis, we are upping our price target for the stock to $249.

Author

The price target is derived using the discounted cash flow (“DCF”) approach, which considers cash flow projections taken in conjunction with the foregoing fundamental analysis on Salesforce. The upward revised price target is primarily the result of Salesforce’s continued cash flow growth outperformance realized through its sustained pace of profitable growth observed in recent quarters, which offsets conservatism over the forward normalized risk-free rate environment.

Author

Author

Specifically, our analysis applies an estimated perpetual growth rate of 7% on projected fiscal 2028 EBITDA. The perpetual growth assumption applied is equivalent to 2% on projected fiscal 2033 EBITDA when Salesforce’s growth profile is expected to normalize in line with the pace of estimated economic expansion across its core operating regions.

Our analysis also assumes an 11% WACC in line with Salesforce’s risk profile and capital structure relative to the anticipated normalized risk-free rate of 4.5% considering the “higher for longer” monetary policy stance. Despite our optimism for another round of earnings beat in Q4, we remain cautious of the uncertain interest rate backdrop in the near-term, which continues to serve as a key roadblock to unlocking pent-up value in the Salesforce stock.

Salesforce’s continued realization of cost-savings without compromising on its recent growth trajectory remains a bright spot. The achievement continues to bolster returning market confidence in Salesforce’s ability to sustain a normalized pace of growth at current levels, supported by improving demand for its proprietary AI CRM offerings. The results have also demonstrated Salesforce’s ability to effectively mitigate against market share dilution risks given the increasing democratization of AI access across the broader software industry, which helps to preserve its moat as the standard enterprise CRM solution provider.

Despite significant growth deceleration from its heyday, Salesforce’s continued margin expansion and cash flow growth efforts will remain a key focus area for investors and upside driver for the stock. However, from a valuation perspective, we believe the stock's fundamental-driven upsides continue to be impacted from broader market risks in the near-term. We believe this could potentially harbinger a compelling buy opportunity in the next 12 months to optimize participation in Salesforce's longer-term upside potential realizable through its improving cash flows.