Latest PDF of Adwords-fundamentals: Google Advertising Fundamentals Exam

Google Advertising Fundamentals Exam Practice Test

Adwords-fundamentals Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

Exam: Adwords-fundamentals Google Advertising Fundamentals Exam

Exam Details:
- Number of Questions: The exam consists of approximately 100 multiple-choice questions.
- Time: Candidates are given 120 minutes to complete the exam.

Course Outline:
The Google Advertising Fundamentals Exam is designed to assess professionals' knowledge and understanding of the basic concepts and principles of online advertising using Google AdWords. The course covers the following topics:

1. Introduction to Online Advertising
- Overview of online advertising and its benefits
- Different types of online advertising channels
- Introduction to Google AdWords and its role in online advertising
- Key terms and concepts in online advertising

2. Setting Up AdWords Campaigns
- Creating an AdWords account and understanding account structure
- AdWords campaign types and goals
- Keyword research and selection
- Ad group creation and ad formats

3. AdWords Targeting and Bidding
- Understanding AdWords targeting options (location, language, device, etc.)
- Bidding strategies and budget management
- Ad delivery and ad rotation settings
- Quality Score and its impact on ad performance

4. AdWords Ad Formats and Extensions
- Text ad creation and best practices
- Display ad creation and image ad guidelines
- Ad extensions and their benefits
- Ad policies and compliance guidelines

5. AdWords Performance Monitoring and Optimization
- Tracking conversions and measuring campaign success
- Performance monitoring and reporting in AdWords
- Campaign optimization techniques (keyword optimization, ad testing, etc.)
- Understanding and using AdWords tools and reports

Exam Objectives:
The exam aims to assess candidates' understanding and proficiency in the following areas:

1. Knowledge of the fundamentals of online advertising and Google AdWords
2. Competence in setting up and structuring AdWords campaigns
3. Understanding of AdWords targeting options, bidding strategies, and budget management
4. Proficiency in creating effective ads and using ad extensions
5. Ability to monitor campaign performance and optimize AdWords campaigns

Exam Syllabus:
The exam syllabus covers the following topics:

- Introduction to Online Advertising
- Overview of online advertising and its benefits
- Different types of online advertising channels
- Introduction to Google AdWords and its role in online advertising
- Key terms and concepts in online advertising

- Setting Up AdWords Campaigns
- Creating an AdWords account and understanding account structure
- AdWords campaign types and goals
- Keyword research and selection
- Ad group creation and ad formats

- AdWords Targeting and Bidding
- Understanding AdWords targeting options (location, language, device, etc.)
- Bidding strategies and budget management
- Ad delivery and ad rotation settings
- Quality Score and its impact on ad performance

- AdWords Ad Formats and Extensions
- Text ad creation and best practices
- Display ad creation and image ad guidelines
- Ad extensions and their benefits
- Ad policies and compliance guidelines

- AdWords Performance Monitoring and Optimization
- Tracking conversions and measuring campaign success
- Performance monitoring and reporting in AdWords
- Campaign optimization techniques (keyword optimization, ad testing, etc.)
- Understanding and using AdWords tools and reports

Candidates are expected to have a comprehensive understanding of these topics to successfully pass the exam and demonstrate their proficiency in the fundamentals of online advertising using Google AdWords.

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Adwords-fundamentals
Google Advertising Fundamentals Exam
https://killexams.com/pass4sure/exam-detail/Adwords-fundamentals
QUESTION: 200
Which of the following is a feature in AdWords that is used to navigate between the
campaigns and ad groups in the campaign?
A. Menu
B. Account tree
C. Help
D. Tabs
Answer: B
QUESTION: 201
Which of the following settings limits the number of times your ads appear on the
Display Network to a unique user?
A. Ad scheduling
B. Frequency capping
C. Ad rotation
D. Bidding option
Answer: B
QUESTION: 202
Which of the following policies prohibits affiliates from using destination URLs that
automatically redirects to another Website?
A. Content policies
B. Quality
C. Editorial and format policies
D. Link policies
Answer: D
QUESTION: 203
Which of the following terms refers to the amount of time it takes for a user to view
the landing page after clicking an ad?
A. Quality score
B. Load time
C. Click-through rate
D. ROI
Answer: B
QUESTION: 204
When you first login to Google AdWords there are six main tabs displayed. Which
one of the following is NOT one of the six tabs you'll see in Google AdWords?
A. My Account
B. Campaigns
C. Opportunities
D. My Clients
Answer: D
QUESTION: 205
You are the Google AdWords Administrator for your company. You have created
accountsyou�re your employees. One of your employees, Stephanie, reports that her
language settings aren't correct for her and she'd like to change the setting. How can
Stephanie do this?
A. She can do this through the Manage Accounts tab and then choosing Language
settings.
B. She can do this through the Manage Accounts tab.
C. She can do this through the My Account tab and then choosing Language settings.
D. She cannot, only the original account creator can change the language setting.
Answer: D
QUESTION: 206
Consider an advertiser that is trying to sell more coffee beans. The advertiser has
identified keywords for the ad groups: gourmet coffee beans, organic coffee beans,
and French roast beans. Which keyword wouldn't be a good choice to include in the
ad group gourmet coffee beans?
A. Gourmet coffee
B. French roast coffee beans
C. Specialty coffee
D. Gourmet coffee beans
Answer: B
QUESTION: 207
Jan creates a Google AdWords ad for her company. She wants to avoid showing her
ad when users search for free, cheap, or crack. How can she do this with a keyword
match type?
A. Jan will need to a broad match, but add the negative qualifier for each keyword she
doesn't wanther ad associated with.
B. Jan will need to create a negative match for the searched phrase that includes free,
cheap, orcrack.
C. Jan can only do this if she creates an exact match, in quotes, for every approved
keyword.
D. Jan will need to create an exact match for the phrases shewill allow her ad to be
displayed with.
Answer: B
QUESTION: 208
Google wants to make certain that Google Content Network consultants understand
where people are spending their time online. Google has identified four categories
where people spend their time online. Which one of the following statements ranks
Internet usage for Web users from smallest to largest percentage of time online
according to Google?
A. Search sites, commerce sites, content sites, communication sites
B. Content sites, communication sites, commerce sites, search sites
C. Commerce sites, content sites, communication sites, search sites
D. Communication sites, content sites, commerce sites, search sites
Answer: B
/( 48(67,216

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References

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Google Advertising Fundamentals Exam Practice Test

Adwords-fundamentals Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

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Adwords-fundamentals Sample Questions

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