Google Adwords-Reporting : Reporting and Analysis Advanced Exam Exam Dumps

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Exam Number : Adwords-Reporting
Exam Name : Reporting and Analysis Advanced Exam
Vendor Name : Google
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Adwords-Reporting Exam Format | Adwords-Reporting Course Contents | Adwords-Reporting Course Outline | Adwords-Reporting Exam Syllabus | Adwords-Reporting Exam Objectives

Exam: Adwords-Reporting Reporting and Analysis Advanced Exam

Exam Details:
- Number of Questions: The exam consists of approximately 100 multiple-choice questions.
- Time: Candidates are given 120 minutes to complete the exam.

Course Outline:
The Reporting and Analysis Advanced Exam is designed to assess professionals' advanced knowledge and skills in using Google AdWords reporting and analysis tools to measure and optimize advertising campaigns. The course covers the following topics:

1. Introduction to AdWords Reporting and Analysis
- Overview of reporting and analysis in Google AdWords
- Importance of data-driven decision making
- Understanding key metrics and dimensions in AdWords reporting
- Overview of Google Analytics integration with AdWords

2. Customizing and Automating Reports
- Creating custom reports in AdWords
- Configuring report settings and filters
- Scheduling and automating report generation
- Using templates and saved reports for efficient reporting

3. Advanced Data Analysis Techniques
- Segmentation and data slicing for deeper insights
- Analyzing performance by campaign, ad group, and keyword
- Analyzing search terms and keyword performance
- Analyzing ad performance and ad testing results

4. Conversion Tracking and Attribution Modeling
- Setting up conversion tracking in AdWords
- Understanding attribution models and their impact on data analysis
- Analyzing conversion data and assigning value to conversions
- Cross-device tracking and attribution challenges

5. Performance Measurement and Optimization Strategies
- Performance measurement frameworks and goal setting
- Analyzing campaign performance trends and patterns
- Identifying opportunities for campaign optimization
- Using data insights to improve campaign ROI

Exam Objectives:
The exam aims to assess candidates' understanding and proficiency in the following areas:

1. Knowledge of AdWords reporting and analysis tools and features
2. Competence in customizing and automating reports for efficient data analysis
3. Proficiency in advanced data analysis techniques for campaign optimization
4. Understanding of conversion tracking and attribution modeling
5. Ability to use data insights to measure campaign performance and make data-driven decisions

Exam Syllabus:
The exam syllabus covers the following topics:

- Introduction to AdWords Reporting and Analysis
- Overview of reporting and analysis in Google AdWords
- Importance of data-driven decision making
- Understanding key metrics and dimensions in AdWords reporting
- Overview of Google Analytics integration with AdWords

- Customizing and Automating Reports
- Creating custom reports in AdWords
- Configuring report settings and filters
- Scheduling and automating report generation
- Using templates and saved reports for efficient reporting

- Advanced Data Analysis Techniques
- Segmentation and data slicing for deeper insights
- Analyzing performance by campaign, ad group, and keyword
- Analyzing search terms and keyword performance
- Analyzing ad performance and ad testing results

- Conversion Tracking and Attribution Modeling
- Setting up conversion tracking in AdWords
- Understanding attribution models and their impact on data analysis
- Analyzing conversion data and assigning value to conversions
- Cross-device tracking and attribution challenges

- Performance Measurement and Optimization Strategies
- Performance measurement frameworks and goal setting
- Analyzing campaign performance trends and patterns
- Identifying opportunities for campaign optimization
- Using data insights to improve campaign ROI

Candidates are expected to have a comprehensive understanding of these topics to successfully pass the exam and demonstrate their proficiency in advanced reporting and analysis techniques using Google AdWords.

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Google Reporting Latest Questions

Google working on an AI assistant that could answer 'impossible' questions about you

No result found, try new keyword!Based on the report’s description alone ... Where is all that information going? Gemini, Google's new large language model (LLM) is implied to be the model that’ll power Project Ellman ...

Malware abuses Google OAuth endpoint to ‘revive’ cookies, hijack accounts

Google

Multiple information-stealing malware families are abusing an undocumented Google OAuth endpoint named "MultiLogin" to restore expired authentication cookies and log into users' accounts, even if an account's password was reset.

Session cookies are a special type of browser cookie that contains authentication information, allowing a person to automatically log in to websites and services without entering their credentials.

These types of cookies are meant to have a limited lifespan, so they cannot be used indefinitely by threat actors to log into accounts if they are stolen.

In late November 2023, BleepingComputer reported on two information-stealers, namely Lumma and Rhadamanthys, who claimed they could restore expired Google authentication cookies stolen in attacks.

These cookies would allow the cybercriminals to gain unauthorized access to Google accounts even after the legitimate owners have logged out, reset their passwords, or their session has expired.

BleepingComputer has contacted Google multiple times over a month with questions about these claims and how they plan to mitigate the issue, but we never received a response.

Exploiting Google OAuth endpoint

A report published today by CloudSEK researchers sheds more light on how this zero-day exploit works and paints a dire picture regarding the scale of its exploitation.

The exploit was first revealed by a threat actor named PRISMA on October 20, 2023, who posted on Telegram that they discovered a way to restore expired Google authentication cookies.

After reverse engineering the exploit, CloudSEK discovered it uses an undocumented Google OAuth endpoint named "MultiLogin," which is intended for synchronizing accounts across different Google services by accepting a vector of account IDs and auth-login tokens.

"This request is used to set chrome accounts in browser in the Google authentication cookies for several google websites (e.g. youtube)," explains a description of the API endpoint in the Google Chrome source code.

"This request is part of Gaia Auth API, and is triggered whenever accounts in cookies are not consistent with accounts in browser," a variable in the source code further explains.

CloudSEK says that information-stealing malware abusing this endpoint extracts tokens and account IDs of Chrome profiles logged into a Google account. This stolen information contains two crucial pieces of data: service (GAIA ID) and encrypted_token.

The encrypted tokens are decrypted using an encryption stored in Chrome's 'Local State' file. This same encryption key is also used to decrypt saved passwords in the browser.

Using the stolen token:GAIA pairs with the MultiLogin endpoint, the threat actors can regenerate expired Google Service cookies and maintain persistent access on compromised accounts.

In a discussion with CloudSek researcher Pavan Karthick, BleepingComputer was told they reverse-engineered the exploit and were able to use it to regenerate expired Google authentication cookies, as shown below.

However, Karthick explained that the authentication cookie can only be regenerated once if a user resets their Google password. Otherwise, it can be regenerated multiple times, providing persistent access to the account.

To protect your account from this attack, Karthick says you must first logout of your Google account, change your password, and then log back into the account.

"This will ensure that the key is revoked and password safe," tweeted Karthick

Malware devs rush to add exploit

Lumma stealer first adopted the exploit on November 14, whose developers applied blackboxing techniques such as encrypting the token:GAIA pair with private keys to hide the mechanism from competitors and prevent the replication of the feature.

Still, others were able to copy the feature or incorporate PRISMA's exploit into their stealers, with Rhadamanthys being the first to follow on November 17.

Since then, numerous other information stealers have adopted the exploit, including Stealc on December 1, Medusa on December 11, RisePro on December 12, and Whitesnake on December 26.

So, at least six info-stealers currently claim the ability to regenerate Google cookies using this API endpoint.

Threat intelligence firm Hudson Rock has also published the following video on YouTube, where a cybercriminal demonstrates how the cookie restoration exploit works.

A subsequent release by Lumma updated the exploit to counteract Google's mitigations, suggesting that the tech giant knows about the actively exploited zero-day flaw.

Specifically, Lumma turned to using SOCKS proxies to evade Google's abuse detection measures and implemented encrypted communication between the malware and the MultiLogin endpoint.

However, since Google hasn't confirmed the abuse of the MultiLogin endpoint, the status of the exploitation and its mitigation efforts remain unclear at this time.

Update 1/3 - A Google spokesperson has sent BleepingComputer the following statement regarding the above:

Google is aware of recent reports of a malware family stealing session tokens. Attacks involving malware that steal cookies and tokens are not new; we routinely upgrade our defenses against such techniques and to secure users who fall victim to malware. In this instance, Google has taken action to secure any compromised accounts detected.

However, it’s important to note a misconception in reports that suggests stolen tokens and cookies cannot be revoked by the user. This is incorrect, as stolen sessions can be invalidated by simply signing out of the affected browser, or remotely revoked via the user's devices page. We will continue to monitor the situation and provide updates as needed.

In the meantime, users should continually take steps to remove any malware from their computer, and we recommend turning on Enhanced Safe Browsing in Chrome to protect against phishing and malware downloads.

New report claims your phone, TV, and smart speaker are spying on you. But is it real?

No result found, try new keyword!A sensational story ricocheted around the web last week, alleging that online advertisers are capable of listening in on your casual conversations as you talk within earshot of smart devices. Could it ...

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