Latest PDF of Adwords-Display: Display Advertising Advanced Exam

Display Advertising Advanced Exam Practice Test

Adwords-Display Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

Exam: Adwords-Display Display Advertising Advanced Exam

Exam Details:
- Number of Questions: The exam consists of approximately 50 multiple-choice questions.
- Time: Candidates are given 120 minutes to complete the exam.

Course Outline:
The Display Advertising Advanced Exam is designed to assess professionals' advanced knowledge and skills in planning, creating, and optimizing display advertising campaigns using Google AdWords. The course covers the following topics:

1. Display Advertising Fundamentals
- Overview of display advertising and its benefits
- Understanding the Google Display Network (GDN)
- Display ad formats and creative best practices
- Targeting options and audience segmentation

2. Campaign Planning and Strategy
- Setting campaign objectives and goals
- Defining target audience and demographics
- Choosing targeting methods and ad placements
- Budgeting and bidding strategies for display campaigns

3. Display Ad Creation and Optimization
- Designing compelling display ads
- Ad messaging and call-to-action optimization
- Ad rotation and testing strategies
- Conversion tracking and measurement

4. Display Campaign Management and Optimization
- Display campaign setup and organization
- Ad scheduling and frequency capping
- Performance monitoring and optimization techniques
- Remarketing and audience targeting strategies

5. Performance Measurement and Reporting
- Key performance metrics for display campaigns
- Analytics and tracking implementation
- Analyzing campaign performance and making data-driven decisions
- Creating effective campaign reports

Exam Objectives:
The exam aims to assess candidates' understanding and proficiency in the following areas:

1. Knowledge of display advertising fundamentals and the Google Display Network
2. Competence in campaign planning, targeting, and budgeting for display advertising
3. Proficiency in creating compelling display ads and optimizing ad performance
4. Ability to effectively manage and optimize display campaigns
5. Understanding of performance measurement and reporting for display advertising

Exam Syllabus:
The exam syllabus covers the following topics:

- Display Advertising Fundamentals
- Overview of display advertising and the Google Display Network
- Display ad formats and creative best practices
- Targeting options and audience segmentation on the GDN

- Campaign Planning and Strategy
- Setting campaign objectives and goals
- Defining target audience and demographics
- Choosing targeting methods and ad placements
- Budgeting and bidding strategies for display campaigns

- Display Ad Creation and Optimization
- Designing compelling display ads
- Ad messaging and call-to-action optimization
- Ad rotation and testing strategies
- Conversion tracking and measurement

- Display Campaign Management and Optimization
- Display campaign setup and organization
- Ad scheduling and frequency capping
- Performance monitoring and optimization techniques
- Remarketing and audience targeting strategies

- Performance Measurement and Reporting
- Key performance metrics for display campaigns
- Analytics and tracking implementation
- Analyzing campaign performance and making data-driven decisions
- Creating effective campaign reports

Candidates are expected to have a comprehensive understanding of these topics to successfully pass the exam and demonstrate their proficiency in advanced display advertising techniques using Google AdWords.

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Display Advertising Advanced Exam
https://killexams.com/pass4sure/exam-detail/Adwords-Display
QUESTION: 213
Terry wants to create a YouTube ad for her company, but she wants to use location-
based targeting the ad based on location. In YouTube, what term is assigned to such
targeting?
A. Geo-targeting
B. Nation targeting
C. Geo-caching
D. Demographics
Answer: A
QUESTION: 214
You are considering a YouTube standard autoplay ad for your client's ad campaign.
The YouTube standard autoplay ad is a 300x60 ad, and allows 30 seconds of
playtime. What limitation does YouTube place on this ad type that you must inform
your client about?
A. The video ad must have a companion file that will load when the user clicks the
autoplay ad. The companion file loads a 950x500 video.
B. The ad will only play if the user clicks on the ad.
C. The first 30 seconds of the video will automatically play, but without sound.
D. The video length cannot be more than 2 minutes total when the user clicks the ad.
Answer: C
QUESTION: 215
You are helping a client create a YouTube advertisement and you tell them that they
should use their TV assets online in YouTube through pre-roll, mid-roll, and post-roll
placements. The client does not understand what you mean by TV assets. What is a
TV asset?
A. Digital video that is television and Web-ready
B. TV commercials
C. Televisions show
D. TV budget for advertisements
Answer: B
QUESTION: 216
Mary wants to participate in a reservation campaign on YouTube for her company.
She has been working with some designers to create ads, videos, and other content for
the campaign. YouTube offers four types of reservations; which one of the following
is NOT one of the reserved media placements available on YouTube?
A. AdWords Auction
B. Partner Watch Pages
C. YouTube Run-of-Site
D. YouTube Homepage
Answer: A
QUESTION: 217
Allen is managing ads for his company and he'd like to include the ads in the Google
Content Network. Where does Allen configure automatic placements of ads in the
Google Content Network for his campaigns?
A. Allen will select "Relevant pages across the entire network" in the "Network
Settings" section on his "Networks" tab.
B. Allen will select "Relevant pages across the entire network" in the "Network
Settings" section on his "Settings" tab.
C. Allen will select "Relevant pages across the entire network" in the "Ad Settings"
section on his "Settings" tab.
D. Allen will select "Relevant pages across the entire network" in the "Network
Settings" section on his "Opportunities" tab.
Answer: B
QUESTION: 218
Fannie is interested in purchasing a YouTube homepage masthead for an ad
campaign. She has hired you to help her choose the best ad type for the campaign.
You tell her that there are three ad formats for the masthead on YouTube. Which one
of the following is NOT one of the three masthead types?
A. Expandable
B. Cooperative
C. Standard
D. Tandem
Answer: A
QUESTION: 219
Howard is a Google AdWords consultant for the HKQ Company. He is reviewing the
videos the HKQ Company has loaded to YouTube through YouTube Insights with
Hal, his contact at the HKQ Company. Howard and Hal want to review the videos
performance to create a strategy to refine the videos for better performance. YouTube
Insight offers several different reporting features for a YouTube account. Which one
of the following is NOT one of the reporting features that YouTube Insight offers for
review?
A. Discovery
B. Views
C. Referrers
D. Community
Answer: C
QUESTION: 220
You have created an ad campaign for your company that sells business cards online.
You want to target specific types of Websites in the Google Content Network. How
can you choose what types of Websites your business card advertisement will appear
on?
A. The keywords you select for your ad will determine where your advertisement will
appear within the Google Content Network.
B. Google uses automatic placements for all Content Network, but you can ad
negative keywords to avoid certain Website content.
C. You can choose where you ad will appear by using the managed placement options
for the Google Content Network.
D. The Google Content Network does not allow you to choose the sites your ad will
appear. All placements are automatic.
Answer: C
QUESTION: 221
Lily has created a display campaign to help support her consulting business. She
wants to find the best keywords based on the site content. Which of the following
Google AdWords tools should she use to accomplish the task?
A. Keyword tools
B. Conversion optimizer
C. My Change History tool
D. Display ad builder
Answer: A
/( 48(67,216

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