Adobe AD0-E121 : Adobe Experience Manager Sites Business Practitioner Exam Dumps

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Exam Number : AD0-E121
Exam Name : Adobe Experience Manager Sites Business Practitioner
Vendor Name : Adobe
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AD0-E121 Exam Format | AD0-E121 Course Contents | AD0-E121 Course Outline | AD0-E121 Exam Syllabus | AD0-E121 Exam Objectives


Title: Adobe Experience Manager Sites Business Practitioner (AD0-E121)

Test Detail:
The Adobe Experience Manager (AEM) Sites Business Practitioner certification, represented by the AD0-E121 exam, validates the knowledge and skills required to effectively use Adobe Experience Manager Sites for managing and delivering engaging web experiences. This certification is designed for professionals who work with AEM Sites and are responsible for content management, site administration, and user experience optimization.

Course Outline:
The Adobe Experience Manager Sites Business Practitioner course provides participants with comprehensive knowledge and hands-on experience in utilizing AEM Sites for web content management and digital experience delivery. The following is a general outline of the key areas covered in the certification program:

1. Introduction to Adobe Experience Manager (AEM) Sites:
- Overview of AEM and its role in digital experience management
- Understanding the components and architecture of AEM Sites
- Exploring the AEM Sites user interface and navigation

2. Content Authoring and Management:
- Creating and managing web content using AEM Sites
- Understanding AEM content structure and hierarchy
- Applying templates and components for content authoring
- Utilizing workflows for content review and approval

3. Site Administration and Configuration:
- Configuring and managing AEM Sites settings and preferences
- Managing user roles and permissions
- Implementing site navigation and structure
- Configuring AEM Sites for multi-channel delivery

4. Personalization and Targeting:
- Understanding personalization concepts in AEM Sites
- Creating personalized experiences using AEM Segmentation and Targeting
- Implementing content targeting and recommendations
- Analyzing and optimizing user experiences

Exam Objectives:
The Adobe Experience Manager Sites Business Practitioner (AD0-E121) exam assesses candidates' understanding of AEM Sites and their ability to perform key tasks related to content management, site administration, and user experience optimization. The exam objectives include, but are not limited to:

1. Demonstrating knowledge of AEM Sites fundamentals and components.
2. Understanding content authoring and management in AEM Sites.
3. Configuring and managing AEM Sites for site administration.
4. Applying personalization and targeting techniques in AEM Sites.

Syllabus:
The Adobe Experience Manager Sites Business Practitioner certification program typically includes instructor-led training and hands-on labs provided by Adobe or authorized training partners. The syllabus provides a breakdown of the topics covered throughout the course, including specific learning objectives and milestones. The syllabus may include the following components:

- Introduction to Adobe Experience Manager (AEM) Sites
- Content Authoring and Management in AEM Sites
- Site Administration and Configuration
- Personalization and Targeting in AEM Sites
- Exam Preparation and Practice Tests
- Final Adobe Experience Manager Sites Business Practitioner Certification Exam



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Adobe Express Adds AI As Part Of Massive Update

AI tools and video editing are being added to Adobe Express

Adobe

Adobe is bringing its AI tools to Adobe Express as part of a huge upgrade to the content creation service.

Adobe Express can be used to create anything from social media posts to printed posters to promotional flyers. An update being announced today will add even more feathers to its bow, including the ability to create video content and edit PDFs.

However, perhaps the most eyecatching new addition is the Adobe Firefly AI tools that the company has been beta testing for the past couple of months.

Two AI tools will be added to Adobe Express: the ability to generate images from text prompts and text effects, where lettering can filled with textures. For example, you might apply a pink balloon text effect to the word ‘party’.

“We have a tonne of AI power that is now available right through the product, which makes it easy for you to not have to start with a blank screen,” said Govind Balakrishnan, senior vice president of Creative Cloud products and services at Adobe.

“Not only do we have templates, but we also have template recommendations. We have the ability to apply effects to text, not just through the Firefly capabilities, but even to the layout of text, based on the understanding that the text engine has of the content, and the context of the content, and where the text is within the content.”

Video editing

Video editing is part of Adobe Express for the first time

Adobe

Aside from the AI tools, the company is also bringing video editing to Adobe Express for the first time, in a bid to create an “all-in-one editor”.

“You can bring in video clips and you can edit them,” said Balakrishnan. “You can trim them, you can concatenate multiple video clips together to create a fully-fledged video. You can start with video templates that are optimized for TikTok and Instagram.”

Adobe will provide users with access to a large library of stock video and music to use in the background. Users will also be able to record their own voice to narrate videos.

The update will also give Adobe Express the ability to edit PDFs for the first time. Balakrishnan said the new capabilities will make it “possible for you to create visually stunning PDFs. A PDF is no longer just a standard text-based document. You can add images, you can add animations, you can really bring it to life in ways that were almost unimaginable previously.”

Collaborative editing

Multiple users can edit projects simultaneously

Adobe

In a sign that Adobe sees Express as much more than a product for casual users, the service is also getting the ability to collaborate on projects for the first time. Two or more users will be able to edit the same project simultaneously.

What’s more, Adobe Express users will now be able to import assets from other Adobe products, such as Photoshop and Illustrator. “We have the ability to establish a link with the original document, such that if you were to go back to Photoshop or go back to Illustrator and make edits to that original document, those edits flow through to Adobe Express and appear as a notification in Express for you to accept the change or reject the change,” said Balakrishnan.

The new features will appear immediately in the desktop browser-based version of Adobe Express, before being rolled out to the mobile apps in the coming months.


Adobe Unveils New Innovations Across Adobe Experience Cloud

  • Adobe announces availability of Adobe Product Analytics for enterprise customers, as well as major enhancements to Adobe Mix Modeler, Adobe Experience Manager, Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer

  • Used by 87% of Fortune 100 companies, Adobe Experience Cloud continues rapid expansion across numerous sectors including financial services, automotive and retail with customers including Accenture, Adidas, Daimler Benz, Lufthansa, Henkel, H&M, Hugo Boss, Otto, Prada Group, Publicis, Real Madrid, Salomon, Santander, smart Europe, Stellantis, TeamViewer, TSB Bank, TUI Group and Volkswagen

  • LONDON, June 08, 2023--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – by unveiling new innovations in Adobe Experience Cloud, the world’s leading customer experience management solution. The new offerings enable brands to deliver highly personalized experiences across any touchpoint, while maximizing operational efficiency.

    "As enterprise businesses navigate through an uncertain business climate and price conscious consumers, consistently delivering engaging and personalized experiences will be paramount to accelerating profitable growth," said Amit Ahuja, senior vice president, Digital Experience Business at Adobe. "Our latest innovations empower brands to activate data in new ways that drive customer engagements, along with efficiencies and cost savings."

    Global brands rely upon Adobe Experience Cloud – the industry’s leading platform for delivering, measuring and personalizing customer experiences – to drive real business growth. Adobe Experience Cloud is the trusted choice of over 12,000 customers, including 87% of Fortune 100 companies, 74% of Fortune 500 companies and leading EMEA brands including Accenture, Adidas, Daimler Benz, Lufthansa, Henkel, H&M, Hugo Boss, Otto, Prada Group, Publicis, Real Madrid, Salomon, Santander, smart Europe, Stellantis, TeamViewer, TSB Bank, TUI Group and Volkswagen.

    Story continues

    New Innovations in Adobe Experience Cloud

  • Adobe Product Analytics: Product teams now play a bigger role in the overall customer experience, as new feature launches can often cement or derail user loyalty. Insights from product usage, however, are often disconnected from other teams. Product Analytics, now available to customers, provides self-service capabilities for product teams to understand customer adoption and usage. These insights are unified with data from other organizations such as marketing through Customer Journey Analytics (CJA), so that the brand has a more comprehensive view of how a customer engages with a brand digitally. CJA customers including General Motors, Otto, The Coca-Cola Company, TSB Bank and Warner Bros Discovery work with Adobe to drive business growth through real-time insights.

  • Adobe Mix Modeler: Marketers are under increasing pressure to prove the impact of their campaigns, but the scale and fragmentation of modern-day marketing makes it difficult to answer simple questions on where to invest resources. In travel and hospitality, for instance, brands struggle to define how an increase in paid search could impact bookings. With Mix Modeler Adobe has an AI-powered, self-service solution that helps teams accurately measure campaigns, and drive planning efforts across paid, owned and earned channels. Insights are anchored in rich data from Adobe Experience Platform, augmented with external data sources from ad networks to social media platforms. Today, Adobe is expanding access to Mix Modeler globally, working with brands to maximize the impact of every dollar.

  • Next-Generation Adobe Experience Manager: Adobe has reimagined Experience Manager so that users of any skill level can easily update content for their brand’s digital properties, delivering impactful experiences using popular tools such as Microsoft Word or Google Docs. Even without CMS expertise, teams can create, edit and publish all from the same document, with security controls to ensure only authorized users can make changes. Today, Adobe is expanding access to the latest Experience Manager offering for brands around the world, so that organizations can deliver personalized and engaging experiences with greater speed. Early adopters include Hanesbrands, PGA TOUR, Volvo Trucks and WESCO International, who are leveraging the new AEM to provide their organizations true content velocity and increasing experience delivery.

  • Adobe Real-Time Customer Data Platform (Real-Time CDP): Adobe unveiled new advanced audience management capabilities in Real-Time CDP that will greatly accelerate the time it takes to deliver impactful, personalized experiences. Brands can now work with new data partners across the globe, scale first-party data with look-alike audiences, as well as automatically ingest existing audience segments from anywhere in the organization – from data warehouses to CRM systems – into Real-Time CDP, with built-in governance and new management features such as the ability to surface the highest-value segments and enrich them with other data. Powered by Adobe Experience Platform, applications including Adobe Journey Optimizer and Customer Journey Analytics work in concert with Real-Time CDP for brands to orchestrate omnichannel experiences and gain insights to make continuous improvements. Leading European brands including AIDA, Henkel, EY, NatWest, Prada Group, PRISA Media, Real Madrid and William’s Racing are leveraging Real-Time CDP to deliver personalized customer experiences in moments that matter.

  • Adobe Journey Optimizer (AJO): Adobe previewed an AI-powered update to AJO, a next generation journey management application used by leading brands to orchestrate one-to-one customer experiences across touchpoints such as web, email, mobile, SMS and offline channels. An infusion of AI that includes an experimentation feature will provide brands with powerful testing capabilities to inform decision-making. Across any industry, brands can see the real-time impact of promotional offers or marketing content, as customers move between owned digital channels, in-store shopping, social media and more. Brands can lean on AJO as a central hub to drive their omnichannel strategy, ensuring that all campaigns and experiences they initiate work in harmony with real-time customer interactions.

  • Tune In: Adobe Summit EMEA

    To watch the Adobe Summit EMEA keynotes online, as well as explore the event’s sessions, network with peers or speak live with an Adobe expert, visit the Summit EMEA web experience.

    About Adobe

    Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

    © 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

    View source version on businesswire.com: https://www.businesswire.com/news/home/20230608005355/en/

    Contacts

    Public relations contactKevin FuAdobekfu@adobe.com


     


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