Symantec Gets Dedicated Space At Tech Data's Solutions Center

Symantec joins Cisco Systems as the second vendor to have a dedicated room at Tech Data's 6,000-square-foot Solutions Center. The Cisco space was opened in October 2008.

"Symantec is one of our largest vendors. They had a presence in our Solutions Center, but they didn't have a specific room. With technology today, it's incredibly important to show how things work and to be able to do proof of concepts," said Stacy Nethercoat, vice president of software product marketing at Tech Data.

Symantec has its own solutions center on the West Coast and the Tech Data room gives the vendor a permanent place on the East Coast to demonstrate its products, said Tricia Atchison, senior director of channel marketing at Symantec.

"The focus of briefing customers is to bring in customers, show them the technology with more than a hands-on approach," Atchison said. "At our Partner Engage event, we talked about the four R's: readiness, relevance, revenue and reputation. The Solutions Center fits in from a readiness perspective. It's an opportunity for us to work with Tech Data and bring in [solution provider] partners from an education standpoint. It's also an opportunity to bring in [end users, which] ties into driving more revenue."

Symantec products installed at the Tech Data Solutions Center include Endpoint Protection, Backup Exec, Backup Exec System Recovery, Enterprise Vault, Veritas NetBackup, Altiris Client Management Suite and Data Loss Prevention (DLP).

Both Nethercoat and Atchison said solution providers' close rates tend to be higher for customers that are brought into a Solutions Center, but neither could quantify the difference.

"Symantec's portfolio has broadened to soup to nuts over the years. VARs can come in for certain solution and show customers how well the ecosystem works together. That enables a conversation that solves more problems for customer. And it's a path to future services opportunities for the VAR," Nethercoat said.

Taylor Swift

According to the longtime radio host, the Kansas City Chiefs star reached out to Jon Stugotz asking for advice.

By Thomas Westerholm On 1/5/24 at 4:49 PM EST

Taylor Swift fans should be cautious as a new scam is on the internet, targeting those looking to participate in Swift's giveaway.

By Suzanne Blake On 1/5/24 at 4:46 PM EST

An opposition party's vice-presidential nominee in Taiwan has accused the ruling party of letting relations with China fester thereby scaring off Swift.

By Micah McCartney On 1/5/24 at 7:58 AM EST

As photos of the pop star's night out on New Year's Eve continue to emerge, one image has prompted a spirited debate online.

By Ryan Smith On 1/3/24 at 1:11 PM EST

Snow White star Rachel Zegler is a well-documented Swiftie.

By Sophie Lloyd On 1/3/24 at 6:18 AM EST

Almost in defiance of the cultural quicksand around her, Taylor Swift has become a juggernaut for women's voices.

By Veronica Rueckert On 1/2/24 at 2:54 PM EST

The Kansas City Chiefs' star's agents always believed he had A-list celebrity potential.

By Thomas Westerholm On 1/2/24 at 2:01 PM EST

It looks like Sophie Turner and Taylor Swift have more in common than just their mutual ex Joe Jonas.

By Sophie Lloyd On 1/2/24 at 12:50 PM EST

The couples rang in 2024 at a party held hours after Kelce and Mahomes' Kansas City Chiefs secured another victory.

By Ryan Smith On 1/2/24 at 9:01 AM EST

Swift was on hand to watch her new man help his team defeat the Bengals and even had the same celebratory moves as him.

By Shannon Power On 1/2/24 at 5:30 AM EST

Swift had gone to see Kelce play with the Kansas City Chiefs before they headed to a New Year's Eve party.

By Shannon Power On 1/1/24 at 8:49 AM EST

Taylor Swift's brother Austin attended the Kansas City Chiefs game against the Las Vegas Raiders dressed in a full Santa suit.

By Thomas Westerholm On 12/29/23 at 2:10 PM EST

While Trump was popular, not even big news events could stop Swift's dominance in 2023.

By Shannon Power On 12/29/23 at 2:02 PM EST

The daughter of the team owner loves seeing more women in the stands for Kansas City games.

By Thomas Westerholm On 12/28/23 at 2:41 PM EST

Swift has been a frequent topic of conversation on the Kansas City Chiefs star's weekly podcast with his brother Jason.

By Thomas Westerholm On 12/28/23 at 2:17 PM EST

Taylor Swift and The 1975 frontman Matty Healy reportedly dated for a month earlier this year, with the relationship sparking fury amongst Swifties.

By Sophie Lloyd On 12/27/23 at 8:41 AM EST

"Spent my Christmas waiting for these two lovebirds," wrote the journalist who took the photo.

By Billie Schwab Dunn On 12/26/23 at 12:27 PM EST

The CBS commentator seemed to reference his own mistake when referring to the pop star's relationship earlier this season.

By Thomas Westerholm On 12/26/23 at 10:49 AM EST

With the Chiefs slumping, some have wondered if Taylor Swift is a distraction? That idea overlooks the real issues.

By Joe Kozlowski On 12/26/23 at 10:29 AM EST

With the year of Travis Kelce and Taylor Swift coming to an end, what makes the incessant coverage of the couple tolerable?

By Joe Kozlowski On 12/25/23 at 10:30 AM EST

This year has introduced culture consumers to some pretty unusual pairings, but so far, they seem to be working.

By Jamie Body On 12/25/23 at 3:00 AM EST

In the past three months alone, Swift has taken more than 12 journeys on her private jet—and people aren't happy.

By Billie Schwab Dunn On 12/22/23 at 7:12 AM EST

Their beef started back in 2009 when Ye stormed the VMAs stage to protest her winning Best Video by a Female Artist.

By Shannon Power On 12/22/23 at 6:01 AM EST

It's been revealed who bought Taylor Swift that impressive opal ring for her birthday this year—and it wasn't Travis Kelce.

By Billie Schwab Dunn On 12/22/23 at 4:48 AM EST

Fans have expressed their disbelief at one discreet element that is an important part of Swift's performances.

By Ryan Smith On 12/21/23 at 9:24 AM EST

Governor Laura Kelly made sure to do her research on Swift before taking to social media to share her findings.

By Shannon Power On 12/21/23 at 9:16 AM EST

Mahomes has been dubbed a "Taylor [wannabe]" on social media because of her game-day outfit choice.

By Sophie Lloyd On 12/21/23 at 8:09 AM EST

While promoting its "NFL on Nickmas" Christmas Day games, the NFL gave Kelce and Swift's romance a subtle shout-out.

By Ryan Smith On 12/21/23 at 7:39 AM EST

Minaj said she would record a song with Swift "in a heartbeat."

By Shannon Power On 12/21/23 at 5:35 AM EST

The Kansas City Chiefs star was impressed by the reaction to Swift's appearance at the New England Patriots' stadium.

By Thomas Westerholm On 12/20/23 at 10:51 AM EST

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