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Exam Information
Exam number: AD0-E452
Exam name: Adobe Audience Manager Architect
Certificate level: Certified Expert
Status: Active
Available languages: English
Number of questions: 81 (11 questions are unscored)
Formats: Multiple choice and multiple select
Duration: 135 minutes
Delivery: Online proctored (requires camera access) or test center proctored
Passing mark: 65.71% or 550 using a scaled score format of 300 to 700

The Adobe Certified Expert - Audience Manager exam guide provides potential candidates with information they need to prepare for the certification exam. This exam is designed for individuals who are currently performing or have previous work experience with the job responsibilities of an Adobe Audience Manager Architect.

Exam Objectives and Scope

Section 1: Architect solutions (39%)
Given a scenario, determine attribute and behavioral data and map them to specific business use cases.
Given a scenario, assess existing customer digital marketing investments for data integration opportunities.
Given a scenario, recommend customer product strategies for audience and activation.
Define the process for data collection, processing and activation.
Configure a Profile Merge Rule for an identity management use case.
Integrate Adobe Audience Manager with other Experience Cloud products.

Section 2: Implementation (24%)
Apply procedural concepts for choosing a data collection approach based on a clients marketing/advertising technology stack.
Configure and deploy data collection code Validate network traffic for Adobe Audience Manager deployment on a clients web site.
Given a scenario, troubleshoot ECID, declared ID services and third-party ID sync integration using web developer console or related tools.
Outline appropriate APIs calls for given use cases.

Section 3: Incorporating data into Audience Manager (23%)
Given a scenario, architect a full taxonomy based on client data points/use cases.
Given a scenario, develop an onboarding plan aligned with the business use cases.
Apply procedural concepts to integrate digital online data types.
Apply procedural concepts to onboard offline data types.

Section 4: Activation and export (14%)
Given a scenario, determine the appropriate destination configuration parameters.
Given a scenario, architect data flows between Audience Manager and destinations.
Given customer's data analysis needs, identify appropriate data exports.
Given a scenario, analyze a dataset for data insights.