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• exam name: Adobe Campaign Business Practitioner
• exam number: AD0-300
• Number of questions: 54
• Time limit: 85 minutes
• Passing score: All Adobe exams are reported on a scale of 300 to 700. The passing score for each exam is 550.

To be an Adobe Certified Expert is to demonstrate expertise in helping clients realize value in an Adobe solution.
Adobe's Certification exams follow industry-accepted procedures to ensure validity and reliability.We work with industry experts to create our exams, which represent real-world requirements andobjectives for the job roles we certify.
This guide is designed to provide the recommendations needed to prepare for your AdobeCertified Expert exam, and help you determine when you are ready to take the exam. It will outline the knowledge and skills required of a "minimally qualified candidate" for a specific job role, which will be evaluated in the exam.

The tasks measured on the exam are grouped into the followingdomains:
• Campaign Management
• Workflow Management
• Data Management
• Delivery Management
• Reporting
• Administration
Within each domain, there are specific tasks that you should be able to perform as an Adobe Campaign Business Practitioner:
• Campaign Management
You should be able to create campaigns, configure campaigns, and determine the correct campaign template.
• Workflow Management
You should be able to interpret campaign requirements and setup approvals. You should also be able to solve workflow errors and determine a correct design for a marketing workflow. You should be able to build technical workflows and also execute workflows.
• Data Management
You should be able to import data, export data, and perform data investigations. You should also be able to build lists and configure a predefined filter.
• Delivery Management
You should be able to create and configure deliveries. You should also be able to correct proofs for approvals, interpret deliver audits, and deploy a delivery.
• Reporting
You should able to identify the steps required to generate delivery reports, determine the appropriate report(s) to generate, and interpret campaign reports.
• Administration
You should be able to manage users and folder structures.

Domain Percent of Exam
Campaign Management 17%
Workflow Management 33%
Data Management 15%
Delivery Management 23%
Reporting 10%
Administration 2%

Adobe Campaign Business Practitioner you should be able to perform the following tasks without any assistance: • Translate campaign requirements into an actionable workflow
• Create delivery, campaign, control groups, and seed templates
• Configure enrichments
• Create read lists
• Control user access
• Manipulate data for use in a campaign (external or internal data)
• Extract data from tools
• Explain set theory
• Interpret out-of-the-box reports
• Use descriptive analysis or query analysis tools
• Explain how data is brought into the environment
• Explain what personalization blocks are used for
• Interpret the journal logs
• Configure targeting, delivery, and flow control activities within the Adobe Campaign workflow
• Pre-define filters
• Explain the difference between a targeted dimension and a filtering dimension and how to use them
• Configure a multi-touch retargeting campaign
• Trigger or an automation campaign
• Analyze a delivery and send proofs
• Monitor deliveries to determine deliverability issues
• Set-up approvals
• Manage typologies
• Explain cadences
• Install and set-up of configurations on desktop
• Maintain folder structure of plans and programs
• Implement campaign tactics in the workflow (e.g. identifying responders, and identifyingbuyers)
• Import and export lists